This week we opened three new vendor accounts at Lotz Outdoors, and they land as a coordinated pair plus a bonus. Two of them, Redington and RIO Products, share a parent (Far Bank Enterprises) and together give our fly-fishing catalog a full outfit path from rod and reel through line, leader, tippet, and pre-tied flies. The third, Feradyne Outdoors, adds a portfolio of top-selling bowhunting brands (Rage, Muzzy, Carbon Express, TruFire, Covert) that closes real gaps in our archery and hunting aisles.
Combined, these three brands add 92 new SKUs to the store, split across fly fishing and bowhunting. Below is the full breakdown of each brand, why we added it, what stood out to us, our featured products, and the questions customers ask most often.
Feradyne Outdoors
Total Feradyne Outdoors products at Lotz Outdoors: 26.
Brand Overview
Feradyne Outdoors is a multi-brand archery and bowhunting manufacturer headquartered in Superior, Wisconsin. Founded in 2011 and now owned by private-equity firm TruArc Partners, Feradyne has grown into a rollup of category-leading brands including Rage, Muzzy, Carbon Express, TruFire, Covert Scouting Cameras, S4 Gear, LiDCAM, and Scent Crusher. Its acquisition history is easy to trace: Field Logic joined in 2015, Carbon Express arrived with Eastman Outdoors in 2017, Covert Scouting Cameras was added in late 2020, and Scent Crusher plus Outdoor Product Innovations (parent of Rhino Blinds, LidCAM, and Wicked Tree Gear) followed in 2022 (Bowhunting.com). One vendor relationship now unlocks six high-turn bowhunting categories in a single order.
Product Categories
Feradyne's portfolio touches five active collections at Lotz Outdoors:
- Archery, our broadest hunting-adjacent category
- Arrows & Bolts for Carbon Express hunting shafts
- Archery Broadheads for Rage and Muzzy heads
- Releases for TruFire wrist and handheld models
- Hunting for trail cameras, scent control, and accessories
Featured Products
Best Seller
$29.99
|
Staff Pick
$99.99
|
Best Value
$49.99
|
Most Unique
$79.99
|
Why We Added This Brand
We added Feradyne because a single vendor relationship unlocks six of the highest-turn categories in bowhunting: broadheads, arrows, releases, trail cameras, scent control, and cellular action cams. Rage and Muzzy alone represent the two most-searched mechanical and fixed-blade broadhead lines on the market, and Carbon Express has been a staple hunting arrow since the mid-1990s. Recurring customer searches for Rage Trypan, Hypodermic NC, and Carbon Express Maxima on our site made the demand signal clear. This purchase closes a long-standing gap in our archery accessory catalog that previously leaned on Bear Archery bows without a matching broadhead and release ecosystem to sit next to them.
What Stood Out To Us
Rage broadheads run on a patented SlipCam design where rear-deploying blades ride flat during flight and swing open at impact to a 1.6 to 2.3 inch cutting diameter, and the newer NC (No Collar) blade retention drops the shock collar entirely by using finger-like tabs at the pivot (Archery Wire). Carbon Express arrows use Dual Spine Weight Forward construction that pairs a stiffer front spine with a softer rear to tame flexing on release. Covert Scouting Cameras carry a two-year warranty from the date of purchase on model year 2016 or newer product (Covert warranty page). Rage has been voted Gold in the mechanical broadhead category by Bowhunting World readers for 15 years running (Outdoor Wire).
Best For
Whitetail and elk bowhunters looking to build a complete kit from one vendor: mechanical broadheads for deer-sized game, Carbon Express hunting shafts matched to modern compound bows, a TruFire wrist or handheld release for consistent trigger control, and a Covert cellular camera to scout a property from a phone. It also fits crossbow hunters (Rage crossbow-specific heads and Carbon Express bolts) and public-land scouts who want scent management and a small action cam on the same order.
How It Fits Our Catalog
Feradyne slots directly next to our existing Bear Archery bows and hunting apparel by supplying the consumables and accessories those setups need every season. Broadheads and arrows tie into our Arrows & Bolts and Broadheads collections, TruFire releases plug into our Releases category, Covert cameras extend our trail-cam assortment, and Scent Crusher rounds out our scent-control shelf. Cross-sells fall out naturally: a Carbon Express arrow buyer is a candidate for a matched Rage head, and a bow buyer becomes a release buyer.
Brand FAQ
Customers frequently ask about Feradyne Outdoors:
Is Rage still owned by the same company as Carbon Express, Muzzy, and TruFire?
Yes. All four brands are part of Feradyne Outdoors, headquartered in Superior, Wisconsin and backed by TruArc Partners (Feradyne).
What warranty comes with a Covert trail camera?
Covert warranties trail cameras from model year 2016 or newer for two years from the date of purchase (Covert warranty). Register the camera and keep the receipt.
Do Carbon Express arrows still come in the smaller-diameter Maxima lineup?
Yes. Carbon Express continues to build small-diameter hunting arrows including Maxima Red SD, D-Stroyer, and Adrenaline, engineered with the brand's Dual Spine Weight Forward construction for better recovery on release (Feradyne Carbon Express). Carbon Express did exit crossbow manufacturing in 2017 to concentrate on arrows and bolts.
Redington
Total Redington products at Lotz Outdoors: 6.
Brand Overview
Redington is a value-driven fly fishing brand founded in 1993 by custom rod builder David Redington in Stuart, Florida. Fly-fishing entrepreneur Jay Green acquired the brand in 2003 to complement Sage, and in 2005 Redington joined Sage and RIO Products under a new holding company, Far Bank Enterprises. Today Redington operates from Far Bank's Bainbridge Island, Washington campus alongside Sage's rod-building facility, with product design in the U.S. and rod and reel manufacturing overseas. The brand's mission is straightforward: build quality rods and reels at accessible price points and serve as an "on-ramp into the sport."
Product Categories
Redington maps directly to four active fly-fishing collections at Lotz Outdoors:
- Fly Fishing, the umbrella category
- Fly Fishing, Fly Reels for Behemoth, Rise III, and Run
- Fly Fishing, Fly Rods for the Vice 5-weight
- Rod & Reel Combos for matched Redington setups
Featured Products
Best Seller
$159.99
|
Staff Pick
$219.99
|
Best Value
$139.99
|
Most Unique
$279.99
|
Why We Added This Brand
Redington fills the "first serious fly rod and reel" tier in our fly-fishing catalog. Community demand signals were clear: repeated forum posts asking for a die-cast reel with real drag for salmon and steelhead trips, and searches for the Behemoth by name. Redington gives us a coherent value ladder from the Rise III trout reel and Run entry-level reel up through the Behemoth big-game workhorse. The Vice 5-weight rod pairs cleanly with the Behemoth 5/6 for a customer building a first do-it-all outfit for trout, bass, and light saltwater work. Adding Redington also creates natural bundles with the RIO Products fly lines and leaders we launched the same week.
What Stood Out To Us
The Behemoth is the reel that put Redington on retail shelves. Reviewers consistently call it the strongest drag in its price class, with Redington rating up to 30 lb of stopping power on the larger sizes thanks to a heavy-duty carbon-fiber and stainless disc system (Hatch Magazine). It gets there through pressure die-cast aluminum construction rather than fully CNC-machined bar stock, trading some weight for a much lower price point. Rods carry a lifetime original-owner warranty against defects in materials and workmanship, with Crosswater, Minnow, and Topo combos excluded; repairs are handled at the Bainbridge Island facility that also services Sage (Far Bank Repair FAQ). Redington exited the wading category in late 2024, so the current lineup is focused on rods, reels, and combos.
Best For
New and intermediate fly anglers building a first serious outfit, guides who need a hard-use backup reel with strong drag, and freshwater-to-light-saltwater generalists chasing trout, bass, smaller salmon and steelhead, or bonefish flats. The Behemoth in 7/8 and up is a specific fit for boat anglers who need stopping power on a budget.
How It Fits Our Catalog
Redington sits alongside our existing Fly Fishing category and creates a coherent price ladder under the premium builders we already stock. Rods and reels feed our Fly Rod & Reel Combos collection, and the brand pairs naturally with the RIO Products fly lines, leaders, and tippet we launched the same week, so customers can complete an outfit end-to-end from a single Far Bank family visit.
Brand FAQ
Customers frequently ask about Redington:
Does Redington still offer a lifetime warranty?
Yes on most rods. The lifetime original-owner warranty covers defects in materials and workmanship on all new Redington rods purchased from an authorized dealer, excluding the Crosswater series and the Minnow and Topo combos. Reels other than Crosswater and Path also carry a lifetime warranty (Far Bank Repair FAQ).
Who owns Redington, and is it related to Sage?
Redington is owned by Far Bank Enterprises, the same holding company that owns Sage Fly Fishing and RIO Products. All three brands share the Bainbridge Island, Washington campus and repair facility.
Is the Behemoth reel a good pick for a beginner?
For a beginner who wants one reel to grow into, yes. Independent reviewers highlight its class-leading 30 lb drag rating, deep V-spool for backing, and street price in the $130 to $140 range as the reason it doubles as a starter and a hard-use workhorse (Hatch Magazine). The die-cast frame is less impact-tolerant than fully machined reels if dropped on rock.
RIO Products
Total RIO Products products at Lotz Outdoors: 60.
Brand Overview
RIO Products was founded in 1990 in Idaho Falls, Idaho by Jim and Kitty Vincent with the goal of building the highest-performance fly lines on the market, using custom-built machinery and in-house R&D to develop new coatings and tapers. In 2005, RIO joined Sage and Redington under a new holding company, Far Bank Enterprises, but retained its original Idaho Falls headquarters and its distinct brand identity. RIO now makes fly lines, leaders, tippet, and pre-tied fly assortments used by guides, competitive anglers, and everyday fly fishers across trout, saltwater, steelhead, and spey categories.
Product Categories
RIO Products maps to five active fly-fishing collections at Lotz Outdoors:
- Fly Fishing, the umbrella category
- Fly Fishing, Fly Lines for RIO Gold, Grand, and Avid Gold
- Fly Fishing, Flies for hopper-dropper and streamer assortments
- Dry Flies for PMD, BWO, and caddis assortments
- Leaders & Tippet for matched terminal tackle
Featured Products
Best Seller
$99.99
|
Staff Pick
$59.99
|
Best Value
$69.99
|
Most Unique
$61.99
|
Why We Added This Brand
We added RIO because fly lines are the highest-margin, highest-repeat consumable in fly fishing, and RIO owns the premium end of that shelf. The RIO Gold and RIO Grand families are the two most-requested all-purpose trout floaters in North America, and RIO's flies, leaders, and tippet let a customer complete an entire trout or saltwater kit without leaving our fly-fishing aisle. Community posts asked why we sold Sage and Redington gear without the fly lines and leaders those rods are typically paired with. Adding RIO closes the loop and completes the Far Bank family at Lotz, so a customer buying a Redington rod can walk out with a matched RIO line and leader on the same order.
What Stood Out To Us
RIO's line-coating and core stack is the most differentiated in the category. SlickCast is a proprietary coating with the lowest recorded friction on any fly line, tested to last roughly 90,000 more abrasion cycles than the nearest competitor and 33 percent longer against cracking (RIO Technology). MaxCast adds a hydrophobic top coat that actively repels water for higher flotation and cleaner pickups. ConnectCore is an ultra-low-stretch core (about 6 percent stretch vs. 30 percent for standard cores) that transmits strikes to the rod tip and enables faster hook sets, and the next-generation ConnectCore Plus stretches 30 percent less than standard cores while extending line lifespan. Independent reviewers echo the performance claims, noting near-zero bounce-back and pinpoint precision on delivery (MidCurrent).
Best For
Trout anglers who need an all-purpose weight-forward floater (RIO Gold and Grand series), streamer and hopper-dropper anglers who want pre-tied assortments, and Euro-nymphing anglers who want a specialty assortment ready to fish. It also fits customers building complete rigs for saltwater flats, spey, and switch-rod fishing, where RIO's specialty tapers and low-stretch cores earn their price.
How It Fits Our Catalog
RIO plugs directly into our fly-fishing catalog next to the Redington rods and reels we launched the same week and creates a full outfit sale in one basket: rod, reel, line, leader, tippet, and flies. Dry-fly and nymph assortments give beginners a curated selection without asking them to build a fly box themselves, and matched-outfit combinations become natural cross-sells against Sage and Redington rods.
Brand FAQ
Customers frequently ask about RIO Products:
What is the difference between RIO Gold and RIO Grand?
Both are premium weight-forward floating trout lines. RIO Gold is the versatile all-round choice for a wide range of dry-fly, nymph, and small streamer work. RIO Grand is a half-size heavy line designed to load fast-action modern rods more quickly at short range. Pick Gold for finesse, Grand for extra load.
What is SlickCast and does it actually last longer?
SlickCast is RIO's proprietary line coating. In in-house lab testing it lasted nearly 90,000 more cycles than the nearest competitor in abrasion testing and 33 percent longer in a cracking test, and it continuously releases slickening agents to stay slippery over time (RIO Technology).
Is RIO the same company as Sage and Redington?
RIO shares a parent, not a factory. Sage, Redington, and RIO are all owned by Far Bank Enterprises, established in 2005 as the holding company for the three brands, but RIO stayed in its original headquarters in Idaho Falls, Idaho.
Staff Picks From This Week's New Brands
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Best Value
$49.99
Six matched hunting arrows at a price most hunters can restock in bulk without hesitation. |
Most Innovative
$99.99
RIO's SlickCast coating and low-stretch ConnectCore Plus put this line at the front of measurable performance testing. |
|
Most Unique
$79.99
A hunter-focused Wi-Fi action camera in Mossy Oak camo, meant for weight-conscious field use, not a generic sport cam. |
Editor's Pick
$159.99
The Behemoth is the value-fly-reel benchmark and a natural anchor for the Redington + RIO Products launch. |
This Week in New Brands at Lotz Outdoors
Three brands, 92 new SKUs, week ending September 13, 2026. Feradyne Outdoors brings 26 products across Rage broadheads, Carbon Express arrows, TruFire releases, and Covert trail cameras, filling six categories at once in our Archery and Hunting aisles. Redington adds six SKUs of accessible-tier fly reels and rods anchored by the Behemoth, dropping into Fly Reels and Fly Rods. RIO Products adds 60 SKUs of premium fly lines, leaders, and pre-tied fly assortments across Fly Lines, Dry Flies, and Leaders & Tippet. The Redington + RIO pairing is the story of the week: same parent company (Far Bank Enterprises), matched outfit path, and a shared Bainbridge Island repair facility.
About Lotz Outdoors. Lotz Outdoors is an outdoor gear retailer offering thousands of SKUs across archery, hunting, fishing, camping, marine, and shooting sports categories. We add new brands each week as our catalog grows, and this weekly post is how we tell you what showed up on our shelves. Sign up for our email list to catch new arrivals and staff picks as they land, or explore all our collections to see what else we carry.
