Founder & CEO

Martin founded Lotz Outdoors with a vision to create more than just a store - he wanted to build a platform where outdoor enthusiasts could find the gear, knowledge, and community needed to succeed and thrive in nature.
As Founder and CEO, Martin leads the company’s strategic growth, partnerships, operations, and long-term vision. His background in engineering, real estate, and business leadership brings a practical and disciplined approach to building a company rooted in service, integrity, and adventure.
What began as a personal passion for the outdoors has become a family-driven business built to inspire the next generation of adventurers.

Director of Customer Experience & Sales

Katie leads customer experience and sales strategy at Lotz Outdoors, ensuring every customer interaction reflects the company’s commitment to service, trust, and reliability.
From helping customers find the right gear to improving the shopping experience across every platform, Katie focuses on creating strong relationships and making every order feel personal.
Her goal is simple: every customer should feel confident that Lotz Outdoors is their trusted outdoor partner.

Director of Brand & Creative Strategy

Bella leads the visual identity and creative direction of Lotz Outdoors, helping ensure the brand remains fresh, memorable, and aligned with its mission.
She oversees branding strategy, product presentation, creative campaigns, and storytelling across digital platforms.
Her work helps bring the Lotz Outdoors brand to life through design, style, and a strong connection to the outdoor lifestyle.

Director of Social & Community Engagement

Sophia helps shape the voice of the Lotz Outdoors community across social media and customer engagement platforms.
She focuses on building meaningful connections with customers, growing community participation, and creating engaging conversations that inspire people to share their own outdoor experiences.
From social campaigns to customer interaction, Sophia helps ensure the Lotz Outdoors community feels authentic, welcoming, and connected.

Director of Technology

Huong leads the technology and digital development behind the Lotz Outdoors platform.
From eCommerce systems and website optimization to automation, integrations, and customer experience improvements, Huong ensures the technology behind the business performs at the highest level.
Her work supports the foundation that allows Lotz Outdoors to scale, innovate, and deliver a seamless customer experience.

Director of Operations

Bri leads planning, workflow, and execution across the business, ensuring the community, content, and store run smoothly and efficiently behind the scenes.
From managing day‑to‑day operations to aligning systems with the company’s long‑term vision, Bri helps keep Lotz Outdoors organized, scalable, and ready to grow.

Unofficial morale officer

Ollie is the unofficial morale officer at Lotz Outdoors. As a Lagotto Romagnolo with a nose for adventure, he helps keep the team energized, checks every trail for “quality,” adds a little extra security around the office, and reminds everyone to take breaks and get outside.

Brand Content Specialist

Ryan is creating articles and written content that educate, inspire, and support the outdoor community.
From gear guides and trip tips to storytelling that brings adventures to life, Ryan helps communicate the Lotz Outdoors mission through clear, engaging, and helpful content.