TRU Ball

Trusted releases, proven accuracy

TRU Ball

Authorized Dealer
Follow this brand:

Dial in your best shot

From crisp triggers to rock-solid sight systems, TRU Ball and AXCEL gear is built for repeatable accuracy and confident execution in the field or on the line.

Shop TRU Ball
Sort by
Filter and sort
Filter and sort

138 products

Clear

138 products

  • Tru Ball Stinger XT Tactical Bowhunting Release XL Tube/Large Strap Buckle Tru Ball Stinger XT Tactical Bowhunting Release XL Tube/Large Strap Buckle
    Tru Ball Stinger XT Tactical Bowhunting Release XL Tube/Large Strap Buckle
    $64.99
    $64.99
    $64.99
    Similar products
  • Tru Ball GOAT 3 Finger Blue/QuickSilver Medium
    Tru Ball GOAT 3 Finger Blue/QuickSilver Medium
    $319.99
    $374.99
    $319.99
    Add to cart
  • Tru Ball Ultimate Flex 3 Finger Black/QuickSilver Large
    Tru Ball Ultimate Flex 3 Finger Black/QuickSilver Large
    $319.99
    $374.99
    $319.99
    Add to cart
  • Tru Ball Assassin XT Release Buckle
    Tru Ball Assassin XT Release Buckle
    $76.79
    $89.99
    $76.79
    Similar products
  • Tru Ball Tornado Ultra Release Black Large Tru Ball Tornado Ultra Release Black Large
    Tru Ball Tornado Ultra Release Black Large
    $81.79
    $81.79
    $81.79
    Similar products
  • Tru Ball Assassin XT Ultra Release Black Large Tru Ball Assassin XT Ultra Release Black Large
    Tru Ball Assassin XT Ultra Release Black Large
    $84.79
    $84.79
    $84.79
    Add to cart
  • Tru Ball Aileron HBC Flex Release Blue/Quick Silver Brass 3 Finger Medium Tru Ball Aileron HBC Flex Release Blue/Quick Silver Brass 3 Finger Medium
    Tru Ball Aileron HBC Flex Release Blue/Quick Silver Brass 3 Finger Medium
    $319.99
    $319.99
    $319.99
    Add to cart
  • Tru Ball Aileron HBC Flex Release Green/Quick Silver Brass 3 Finger Medium Tru Ball Aileron HBC Flex Release Green/Quick Silver Brass 3 Finger Medium
    Tru Ball Aileron HBC Flex Release Green/Quick Silver Brass 3 Finger Medium
    $319.99
    $319.99
    $319.99
    Add to cart
  • Tru Ball Aileron HBC Flex Release Orange/Quick Silver Brass 3 Finger Medium Tru Ball Aileron HBC Flex Release Orange/Quick Silver Brass 3 Finger Medium
    Tru Ball Aileron HBC Flex Release Orange/Quick Silver Brass 3 Finger Medium
    $319.99
    $319.99
    $319.99
    Add to cart
  • Tru Ball Aileron HBC Flex Release Red/Quick Silver Brass 3 Finger Medium Tru Ball Aileron HBC Flex Release Red/Quick Silver Brass 3 Finger Medium
    Tru Ball Aileron HBC Flex Release Red/Quick Silver Brass 3 Finger Medium
    $319.99
    $319.99
    $319.99
    Add to cart
  • Tru Ball Short-N-Sweet&
    Tru Ball Short-N-Sweet'R Hybrid Release Clinch Web Buckle X-Large
    $94.79
    $119.99
    $94.79
    Similar products
  • TRU Ball Cinch Ultra Strap Large Black with Ultra Buckle and PVC Tab
    TRU Ball Cinch Ultra Strap Large Black with Ultra Buckle and PVC Tab
    $58.00
    $58.00
    $58.00
    Similar products

About TRU Ball

TRU Ball and AXCEL are two of the most trusted names in competitive and bowhunting archery, known for building gear that holds up to high-round-count practice and real-world hunting seasons. Based in Virginia, the team designs and manufactures release aids and precision aiming components with a simple mission: make archery better for shooters at every level.

TRU Ball is best known for wrist-strap and handheld release aids that deliver a clean, consistent trigger feel and dependable hook or caliper performance. Under the AXCEL name, you will find sights, scopes, stabilizers, and finger tabs built around fine adjustability and repeatable settings, the kind of details that matter when you are tuning for tight groups.

At Lotz Outdoors, we carry TRU Ball because confidence is built on consistency. Whether you are setting up a new bow, chasing a personal best on the 3D course, or preparing for opening day, this lineup helps you tune, aim, and execute with less guesswork.

Warranty

Limited lifetime warranty (varies by product)

View warranty details

TRU Ball Customer Service

434-929-2800

For product-specific support, warranty claims, and technical questions, contact the brand directly.

TRU Ball FAQs

What is TRU Ball known for?

TRU Ball is known for high-quality archery release aids used in bowhunting and tournament archery, along with AXCEL sights, scopes, and stabilizers that help archers build repeatable, accurate setups.

Where are TRU Ball and AXCEL products made?

TRU Ball and AXCEL manufacture products in the United States, and they note their factory is on the east coast. Their headquarters and service team are based in Madison Heights, Virginia.

Does TRU Ball offer a warranty?

Yes. TRU Ball releases and many AXCEL products are covered by limited lifetime warranty terms for the original owner with a valid sales receipt. AXCEL stabilizer warranty terms vary by model, and the warranty page includes current details and service fees.

How do I start a TRU Ball warranty or repair claim?

Contact TRU Ball for a return authorization number before sending anything in. Their warranty page recommends calling 434-929-2800 or emailing truball@truball.com, and writing the RA number on the outside of the box.

What products does TRU Ball make?

TRU Ball makes wrist and handheld archery release aids, plus AXCEL sights, scopes, stabilizers, and finger tabs. The lineup covers both bowhunting and tournament archery gear.