TRU Ball

Trusted releases, proven accuracy

TRU Ball

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Dial in your best shot

From crisp triggers to rock-solid sight systems, TRU Ball and AXCEL gear is built for repeatable accuracy and confident execution in the field or on the line.

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138 products

  • Tru Ball Outlaw XT Tactical Bowhunting Release XL Buckle Tru Ball Outlaw XT Tactical Bowhunting Release XL Buckle
    Tru Ball Outlaw XT Tactical Bowhunting Release XL Buckle
    $88.39
    $88.39
    $88.39
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  • Tru Ball Max Pro Plus Tactical Bowhunting 4 Finger
    Tru Ball Max Pro Plus Tactical Bowhunting 4 Finger
    $134.99
    $159.99
    $134.99
    Add to cart
  • Tru Ball Bone Collector Assassin XT Release Black Junior Buckle
    Tru Ball Bone Collector Assassin XT Release Black Junior Buckle
    $104.99
    $104.99
    $104.99
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  • Tru Ball Bone Collector Assassin XT Release Black Large Buckle
    Tru Ball Bone Collector Assassin XT Release Black Large Buckle
    $94.99
    $104.99
    $94.99
    Add to cart
  • Tru Ball Bone Collector Assassin XT Release Black Junior Velcro
    Tru Ball Bone Collector Assassin XT Release Black Junior Velcro
    $94.99
    $104.99
    $94.99
    Add to cart
  • Tru Ball Bone Collector Assassin XT Release Black X-Large Velcro
    Tru Ball Bone Collector Assassin XT Release Black X-Large Velcro
    $94.99
    $104.99
    $94.99
    Add to cart
  • Tru Ball Bone Collector Beast XT Hybrid Release Black Junior Buckle
    Tru Ball Bone Collector Beast XT Hybrid Release Black Junior Buckle
    $114.99
    $129.99
    $114.99
    Add to cart
  • Tru Ball Bone Collector Beast XT Hybrid Release Black X-Large Buckle
    Tru Ball Bone Collector Beast XT Hybrid Release Black X-Large Buckle
    $129.99
    $129.99
    $129.99
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  • Tru Ball Bone Collector Beast XT Hybrid Release Black Junior Velcro
    Tru Ball Bone Collector Beast XT Hybrid Release Black Junior Velcro
    $114.99
    $129.99
    $114.99
    Add to cart
  • 243941838.webp
    Tru Ball Bone Collector Beast XT Hybrid Release Black Large Velcro
    $114.99
    $129.99
    $114.99
    Add to cart
  • Tru Ball Bone Collector Beast XT Hybrid Release Black X-Large Velcro
    Tru Ball Bone Collector Beast XT Hybrid Release Black X-Large Velcro
    $114.99
    $129.99
    $114.99
    Add to cart
  • Tru Ball Stalk&
    Tru Ball Stalk'R Thumb Release Black 4 Finger with Lanyard
    $154.99
    $179.99
    $154.99
    Add to cart

About TRU Ball

TRU Ball and AXCEL are two of the most trusted names in competitive and bowhunting archery, known for building gear that holds up to high-round-count practice and real-world hunting seasons. Based in Virginia, the team designs and manufactures release aids and precision aiming components with a simple mission: make archery better for shooters at every level.

TRU Ball is best known for wrist-strap and handheld release aids that deliver a clean, consistent trigger feel and dependable hook or caliper performance. Under the AXCEL name, you will find sights, scopes, stabilizers, and finger tabs built around fine adjustability and repeatable settings, the kind of details that matter when you are tuning for tight groups.

At Lotz Outdoors, we carry TRU Ball because confidence is built on consistency. Whether you are setting up a new bow, chasing a personal best on the 3D course, or preparing for opening day, this lineup helps you tune, aim, and execute with less guesswork.

Warranty

Limited lifetime warranty (varies by product)

View warranty details

TRU Ball Customer Service

434-929-2800

For product-specific support, warranty claims, and technical questions, contact the brand directly.

TRU Ball FAQs

What is TRU Ball known for?

TRU Ball is known for high-quality archery release aids used in bowhunting and tournament archery, along with AXCEL sights, scopes, and stabilizers that help archers build repeatable, accurate setups.

Where are TRU Ball and AXCEL products made?

TRU Ball and AXCEL manufacture products in the United States, and they note their factory is on the east coast. Their headquarters and service team are based in Madison Heights, Virginia.

Does TRU Ball offer a warranty?

Yes. TRU Ball releases and many AXCEL products are covered by limited lifetime warranty terms for the original owner with a valid sales receipt. AXCEL stabilizer warranty terms vary by model, and the warranty page includes current details and service fees.

How do I start a TRU Ball warranty or repair claim?

Contact TRU Ball for a return authorization number before sending anything in. Their warranty page recommends calling 434-929-2800 or emailing truball@truball.com, and writing the RA number on the outside of the box.

What products does TRU Ball make?

TRU Ball makes wrist and handheld archery release aids, plus AXCEL sights, scopes, stabilizers, and finger tabs. The lineup covers both bowhunting and tournament archery gear.