Built for the Field. Trusted in the Wild.

Lotz Outdoors is an American outdoor gear company built on one principle: the gear you carry should never be the reason you fail. Whether you're navigating open water, deep in the backcountry, or preparing for the unexpected, we source and supply the equipment that performs when it matters most.

Who We Are

We specialize in high-consideration outdoor, marine safety, and tactical survival gear — the kind of equipment that demands expertise to select and confidence to use. Our catalog is curated, not collected. Every product earns its place based on performance, durability, and real-world reliability.

We're based in the United States and proud to carry USA-made products alongside the best purpose-built gear from trusted manufacturers worldwide.

Our Mission

To put the right gear in the hands of people who depend on it: hunters, boaters, first responders, and anyone who takes the outdoors seriously. We believe preparation isn't paranoia. It's respect for the environment and the people you're responsible for.

Why Customers Trust Lotz Outdoors

• Expert Curation: We don't list everything: we list what works. Our team vets every product for quality, safety compliance, and field performance.
• USA-Made Products: We actively source and prioritize American-made gear wherever possible.
• Transparent Policies: Clear shipping information, honest product descriptions, and straightforward returns. No surprises.
• Real Support: Questions about gear selection, compatibility, or regulations? Our team knows the products and the field.
• Specialized Knowledge: From hazmat shipping compliance to marine safety regulations, we navigate the complexity so you don't have to.

What Makes Us Different

Most outdoor retailers sell gear. We sell confidence. Our customers are making high-stakes purchasing decisions: a life jacket, a survival kit, a firearm accessory, and they need a retailer who takes that seriously. We do.

We're not a marketplace. We're a curated outfitter with deep product knowledge, a commitment to quality, and a no-nonsense approach to customer service.

The Story Behind the Brand

Lotz Outdoors was founded by someone who understood firsthand that the wrong gear at the wrong moment has real consequences. That founding conviction still drives every decision we make ... from the products we carry to the way we pack and ship your order.

Read the founder story →

Ready to Gear Up?

Browse our full catalog or reach out to our team. We're here to help you find exactly what you need and make sure it gets to you right.