Published August 23, 2026
This week at Lotz Outdoors we added 15 new brands to the catalog between August 17 and August 23: Boston Leather (American-made duty leather for first responders), Nightstick (professional tactical and emergency lighting), MCR Safety (affordable industrial PPE and safety eyewear), Mace (iconic personal-defense sprays and stun devices), Kroll International LLC (public-safety barricade and incident supplies), War Bird (premium shooting and safety eyewear), SIG SAUER (connected hunting and precision optics), Truglo (fiber-optic sights and rifle scopes), Böker (heritage German knives and tactical tools), HIT Outdoors (American-made B3 archery sights), Trophyline (mobile saddle hunting systems), Ol Man (ladder stands and hunting blinds), Triple Trophy (model-specific crossbow replacement parts), Under Armour (field-ready binocular carry), and DS18 Audio (marine and powersports audio amplification).
Together, these additions bring 925 new products across public-safety and duty gear, tactical lighting and personal defense, shooting optics and archery, mobile and fixed hunting setups, plus apparel and marine audio. The biggest additions are SIG SAUER with 341 SKUs, Truglo with 238, Boston Leather with 128, and Nightstick with 103. The six public-safety brands add 319 SKUs, shooting sports and optics add 584, hunting rigs add 21, and apparel plus audio add 2. Scan the table for the quick facts, then jump into each brand for a closer look.
This Week's New Brands at a Glance
| Brand | Product Category | Headquarters | Best Known For | Collection Link |
|---|---|---|---|---|
| Boston Leather | Duty belts | Sterling, Illinois | Made in USA full grain leather duty gear | Tactical |
| Nightstick | Flashlights | Wylie, Texas | Professional tactical and intrinsically safe LED lights | Lighting |
| MCR Safety | Safety glasses | Collierville, Tennessee | Industrial safety eyewear and anti-fog lens coatings | Safety |
| Mace | Pepper spray | Cleveland, Ohio | Pepper spray and personal safety products | Self Defense |
| Kroll International LLC | Barricade tape | Shelby Township, Michigan | Wholesale tactical and public safety distribution | Safety |
| War Bird | Shooting glasses | Not disclosed | 4SHADOW lenses and tiered shooting eyewear | Safety |
| SIG SAUER | Rifle scopes | Newington, New Hampshire | BDX connected rifle scopes and precision shooting optics | Scopes |
| Truglo | Rifle scopes | Irving, Texas | Fiber optic and tritium illuminated sights | Optics |
| Böker | Pocket knives | Solingen, Germany | Solingen knife-making heritage and Tree Brand knives | Knives |
| HIT Outdoors | Bow sights | Clay City, Kentucky | B3 Archery and Mathews Bridge Lock sight compatibility | Archery |
| Trophyline | Tree saddles | Decatur, Alabama | Pioneering saddle hunting systems | Tree Stands |
| Ol Man | Ladder stands | Nashville, Georgia | Two-person ladder stands for deer hunting | Tree Stands |
| Triple Trophy | Crossbow strings | Not disclosed | Model-specific aftermarket crossbow strings and cables | Archery |
| Under Armour | Binocular harnesses | Baltimore, Maryland | Moisture-wicking performance apparel | Hunting |
| DS18 Audio | Marine amplifiers | Miami, Florida | High-output mobile and marine audio amplifiers | Marine Electronics |
Boston Leather
American made leather duty gear built for law enforcement, fire, EMS, and security professionals.
Brand Overview
Founded: 1938 · HQ: Sterling, Illinois · Founder: Boston Novelty Company founders; Valentino family ownership
Product Categories and Related Collections
Lotz now carries 128 Boston Leather SKUs, including Firefighter's H-Back Suspenders, the Garrison 1.75 Belt Buckle, and the Traditional Off Duty Belt. Browse related gear in apparel, tactical, and safety collections.
Featured Products at Lotz Outdoors
BEST SELLER
Firefighter's H-Back Suspenders, Button Attachment
|
BEST VALUE
Garrison 1.75 Belt Buckle
|
STAFF PICK
Traditional 1 1/2 Off Duty Belt
|
MOST UNIQUE
1 3/4 Garrison Belt (American Value Line)
|
Why We Added This Brand
Boston Leather adds deep, credible public safety coverage to a catalog already serving hunters, first responders, and tactical customers. Its 128-SKU assortment fills the space between general tactical accessories and duty-specific leather goods, with belts, suspenders, holders, and supporting hardware. The brand's domestic production and long specialization in professional users also align with Lotz Outdoors' focus on equipment customers can depend on in the field. It cross-sells naturally with lighting, eye protection, and personal safety products while giving uniformed professionals a practical reason to shop a broader outdoor catalog.
What Stood Out To Us
Boston Leather stands out because it still makes its goods in Sterling, Illinois using domestically tanned, full grain leather. That focus is uncommon in a duty gear market where many lower-priced alternatives use imported synthetic materials. Nearly nine decades serving police, fire, EMS, corrections, and security users has also produced unusually specific products, from K9 badge holders to firefighter suspenders. The result is a focused professional line rather than a general purpose tactical assortment. (Sources: Fire-End & Croker Made to Measure Magazine)
Best For
Best for on-duty and off-duty law enforcement officers, firefighters who need turnout accessories, corrections and security professionals building a duty belt, and K9 handlers who need specialized leather equipment.
How It Fits Our Catalog
Boston Leather pairs naturally with Nightstick lighting, MCR Safety eyewear, and Mace or War Bird personal safety gear. Together, those lines help customers outfit a duty, range, or public safety kit.
Brand FAQ
Customers frequently ask the following questions about Boston Leather.
Is Boston Leather actually based in Boston?
No. The company was founded in Chicago and now operates and manufactures in Sterling, Illinois.
What material are Boston Leather duty belts made from?
The company uses full grain leather from U.S. steers that is tanned in the United States for most of its products.
How long has Boston Leather made law enforcement gear?
It shifted toward law enforcement, fire, and public safety accessories in the early 1940s, giving the business roughly 85 years of specialization.
Nightstick
Professional LED lighting and firearm specific weapon lights for duty, emergency, hunting, and everyday carry use.
Brand Overview
Founded: 1984 (Bayco Products) · HQ: Wylie, Texas · Founder: Bayco Products founder, not disclosed in supplied research
Product Categories and Related Collections
The 103-SKU Nightstick addition spans the Shotgun Forend Light with Laser for Remington 870 and TAC-14, a rechargeable EDC flashlight, and firearm-specific compact lights. Explore lighting, tactical, and safety gear.
Featured Products at Lotz Outdoors
Why We Added This Brand
Nightstick brings professional-grade tactical lighting to customers who already shop optics, shooting accessories, and self-defense equipment at Lotz Outdoors. At 103 SKUs, the line covers a meaningful price range, from a magnetic base to dedicated shotgun lighting systems. That depth lets customers choose a simple utility accessory, a compact rechargeable EDC light, or an integrated weapon-light setup from one familiar professional brand. Its law enforcement, fire, and EMS reputation gives the collection added credibility for customers who value equipment built around demanding work environments.
What Stood Out To Us
Nightstick differentiates itself with firearm-specific lights engineered around individual platforms, including a Remington 870 or TAC-14 forend and a Springfield Hellcat sub-compact handgun light. This is more exacting than a generic universal-fit accessory. The brand also offers intrinsically safe lights certified for hazardous atmospheres where a conventional light could create an ignition risk. That combination of platform-specific weapon lights, professional certification, and EDC products helps Nightstick cover both specialized duty applications and ordinary outdoor use. (Sources: Officer.com)
Best For
Best for home-defense shotgun owners, Hellcat carriers seeking a compact weapon light, EDC users wanting a rechargeable flashlight, and hunters who need reliable task lighting around trucks, camps, and garages.
How It Fits Our Catalog
Nightstick cross-sells with SIG SAUER optics, Mace self-defense gear, War Bird eyewear, and MCR Safety PPE. Together these categories support shooting, preparedness, and duty-oriented use cases.
Brand FAQ
Customers frequently ask the following questions about Nightstick.
What is the difference between Bayco and Nightstick?
Both are Bayco Products brands. Bayco is the original consumer line, while Nightstick is positioned for professional law enforcement, fire, and EMS users.
How long has Nightstick been making flashlights?
Bayco Products was founded in 1984 and marked its 40th anniversary in 2024.
What does intrinsically safe mean for a flashlight?
It means the light is certified not to create a spark or enough heat to ignite flammable gases or dust in hazardous environments.
MCR Safety
Industrial PPE specialist with decades of glove, eyewear, and protective garment expertise for field and range work.
Brand Overview
Founded: 1974 roots; consolidated as MCR Safety in 2004 · HQ: Collierville, Tennessee · Founder: Hilliard Crews
Product Categories and Related Collections
MCR Safety adds 25 PPE SKUs, including clear-lens Safety Glasses, MP1 Memphis anti-fog eyewear, and the Predator PD2 with an elastic strap. Shop related safety equipment and apparel.
Featured Products at Lotz Outdoors
BEST SELLER
Safety Glasses Clear Lenses
|
BEST VALUE
MP1 Memphis, Black Frame, Clear Max6 Ant
|
STAFF PICK
Predator PD2, Elastic Strap, Gray Lens,
|
MOST UNIQUE
MP1 Memphis, Black Frame, Gray Max36 Dua
|
Why We Added This Brand
Safety glasses and PPE are practical essentials for range sessions, tree-stand work, trail maintenance, and workshop projects. MCR Safety gives Lotz Outdoors an established industrial name in a low-cost, high-frequency category that complements higher-priced shooting and tactical products. The assortment's accessible price points make it easy for customers to add protective eyewear to a larger cart. Its recognition in industrial safety and shooting circles also brings a credible quality signal without requiring shoppers to learn an unfamiliar brand.
What Stood Out To Us
MCR Safety unites historically separate specialists in gloves, eyewear, and protective garments, creating unusually deep experience across each PPE category. Its Max6 and Max36 lens coating technologies address fogging, one of the most common reasons people stop wearing safety glasses during work or range use. More than five decades of operational history and broad distribution help the company deliver a reliable supply of practical protective gear at accessible prices. (Sources: Full Source Blog MCR Safety About Us)
Best For
Best for range shooters who need clear eye protection, hunters wanting anti-fog glasses in cold conditions, and workshop or yard-work customers looking for affordable everyday PPE.
How It Fits Our Catalog
MCR Safety eyewear works alongside War Bird eye protection, Mace safety products, and Nightstick lighting. It gives customers an accessible entry point when building a range, work, or public-safety kit.
Brand FAQ
Customers frequently ask the following questions about MCR Safety.
What is the difference between MCR Safety and Memphis Glove?
Memphis Glove was the original 1974 company. MCR Safety became the umbrella brand in 2004 when Memphis Glove, Crews Glasses, and River City Garments were consolidated.
Where is MCR Safety headquartered?
MCR Safety is headquartered in Collierville, Tennessee, near Memphis.
How long has MCR Safety made PPE?
Its roots date to the founding of Memphis Glove Company in 1974, giving the company more than 50 years of combined PPE experience.
Mace
Iconic personal defense brand supplying pepper spray, stun devices, alarms, and training products for everyday preparedness.
Brand Overview
Founded: 1965 brand origin; modern company 1987 · HQ: Cleveland, Ohio · Founder: Allan Lee Litman; modern company associated with Jon E. Goodrich
Product Categories and Related Collections
The Mace line brings 49 products, led by the Ergo Stun Gun with Bright LED, the Palm Stun Device, Inert MK-IV Training Spray, and compact Personal Pepper Spray. Shop self defense and tactical equipment.
Featured Products at Lotz Outdoors
BEST SELLER
Ergo Stun Gun with Bright LED
|
BEST VALUE
Palm Stun Device
|
STAFF PICK
Inert MK-IV Training Spray
|
MOST UNIQUE
Mace Personal Pepper Spray Neon Pink 18g - Compact Self-Defense Solution
|
Why We Added This Brand
Personal defense is a natural companion category for outdoor, hunting, and preparedness customers, especially those who want a less-lethal option alongside their existing gear. Mace brings a name customers recognize immediately, which reduces friction when shopping a category that can otherwise feel technical. With 49 SKUs covering sprays, training products, and stun devices at accessible prices, the range gives Lotz Outdoors real depth rather than a token self-defense offering. It also pairs well with tactical lighting, protective eyewear, and duty-oriented gear already joining the catalog this week.
What Stood Out To Us
Mace's evolution from CN tear gas to oleoresin capsicum, or OC pepper, reflects its focus on more effective personal defense formulas. The brand introduced pepper gel in 2004, providing a thicker format intended to resist wind blowback and suit indoor use better than traditional aerosol spray. Its Triple Action formula combines tear gas, pepper, and UV marking dye. That long product history explains why the brand remains a reference point for defensive spray in ordinary conversation. (Sources: Ammunition Depot Mace corporate blog)
Best For
Best for customers seeking compact, low-cost personal protection, trainers who need inert practice spray, and buyers wanting a stun device with an integrated light for nighttime readiness.
How It Fits Our Catalog
Mace pairs with Nightstick lighting, War Bird eyewear, and MCR Safety PPE for personal safety, range, and preparedness use. It also broadens the tactical category without requiring a firearm purchase.
Brand FAQ
Customers frequently ask the following questions about Mace.
Is Mace pepper spray legal to carry?
Pepper spray is legal for civilian self-defense in most U.S. jurisdictions, but buyers should confirm state and local rules on canister size, ingredients, and permits.
Why is Mace made in Cleveland, Ohio?
Mace Security International is headquartered and manufactures pepper spray products in Cleveland, Ohio.
Is Mace the same thing as pepper spray?
Mace is a brand. Its early prominence made the name a common generic term many people use for defensive spray.
Kroll International LLC
Wholesale public safety distributor providing practical perimeter, evidence, tactical, and first responder supplies.
Brand Overview
Founded: Early to mid 1980s · HQ: Shelby Township, Michigan · Founder: Not disclosed
Product Categories and Related Collections
Kroll contributes six public-safety consumables, including yellow Caution, Fire, Sheriff, and No Parking barricade tape. Find related supplies in safety and tactical collections.
Featured Products at Lotz Outdoors
BEST SELLER
Barricade Tape YLW Caution
|
BEST VALUE
Barricade Tape YLW Fire
|
STAFF PICK
Barricade Tape YLW Sheriff
|
MOST UNIQUE
Barricade Tape YLW No Parking
|
Why We Added This Brand
Kroll's barricade and incident-scene supplies fit the public-safety customer base that also shops Boston Leather and MCR Safety at Lotz Outdoors. These are simple, low-cost consumables that need little product education and are often repurchased by agencies, security teams, and event or property managers. The addition improves one-stop shopping for duty-oriented customers by covering both personal equipment and basic scene-control supplies. It also creates a practical bridge between tactical gear and safety products in the catalog.
What Stood Out To Us
Kroll's differentiation is distribution breadth rather than a single manufacturing innovation. Its reported 160,000-SKU catalog and network of more than 170 suppliers provide retailers a centralized source for tactical, forensic, evidence, and public-safety needs. The Lotz items are intentionally utilitarian: standardized barrier tapes for caution, fire, sheriff, and no-parking situations. That simplicity reflects Kroll's institutional supply role and makes the products easy to understand and reorder. (Sources: VisualVisitor Made to Measure Magazine)
Best For
Best for law enforcement and security teams cordoning off areas, municipal departments marking incidents, and forensics or CSI units replenishing basic scene-control consumables.
How It Fits Our Catalog
Kroll tape works with Boston Leather duty gear, MCR Safety PPE, and Mace safety products. It adds incident-scene support products to a broader public-safety assortment.
Brand FAQ
Customers frequently ask the following questions about Kroll International LLC.
Is Kroll International the same company as the Kroll consulting firm?
No. Kroll International is a wholesale tactical and public-safety distributor in Michigan, unrelated to the risk consulting firm.
How long has Kroll International been in business?
Sources place its founding in the early to mid 1980s, giving it roughly four decades in business.
Does Kroll manufacture its own products?
Kroll primarily distributes products from other manufacturers, but it also distributes private-label consumables such as barricade tape.
War Bird
Premium shooting eyewear pairing high-contrast lenses with casual and fully rated protective frame options.
Brand Overview
Founded: Not disclosed · HQ: Not disclosed · Founder: Not disclosed
Product Categories and Related Collections
War Bird adds eight premium eyewear options, including Easy Day, Enfilade, and Fusillade Eye Protection. Compare safety, tactical, and self defense gear.
Featured Products at Lotz Outdoors
BEST SELLER
Easy Day Eye Protection
|
BEST VALUE
Easy Day Eye Protection
|
STAFF PICK
Enfilade Eye Protection
|
MOST UNIQUE
Fusillade Eye Protection
|
Why We Added This Brand
War Bird gives Lotz Outdoors a premium tier above basic protective glasses, especially for range shooters and hunters who care about lens contrast and outdoor comfort. Independent reviewers have reported that several models fit well and offer legitimate ANSI-rated protection, supporting the brand's credibility for shooting customers. With eight SKUs at a consistent premium price point, the line creates a clear good, better, best choice alongside MCR Safety. It also reinforces the tactical and personal-safety side of the catalog with a product that is useful across range, field, and everyday outdoor contexts.
What Stood Out To Us
War Bird is unusually direct about the differences within its own protection lineup. Its Easy Day product page discloses that the model does not meet ANSI Z87.1 because it lacks side coverage, while Enfilade and Fusillade are built to full ANSI Z87.1+ impact standards. The brand pairs this tiering with 4SHADOW polarized, high-contrast lenses and a plant-based TR90 frame material it calls Kaiwall. That clarity helps customers select a casual style or a fully rated safety option based on their actual use. (Sources: The Square Reviews WarBird Pro)
Best For
Best for range shooters wanting high-contrast lenses, customers who need ANSI Z87.1+ rated protection, and buyers seeking a casual lighter-weight style for non-hazardous outdoor wear.
How It Fits Our Catalog
War Bird complements MCR Safety eyewear, Nightstick lighting, Mace self-defense products, and SIG SAUER shooting accessories. It gives premium customers a specialized eye-protection choice.
Brand FAQ
Customers frequently ask the following questions about War Bird.
Are all War Bird glasses ANSI Z87.1 rated?
No. Easy Day does not meet ANSI Z87.1 due to reduced side coverage, while Enfilade and other models are designed to meet full ANSI Z87.1+ standards.
What is the frame material in War Bird glasses?
War Bird describes its Kaiwall frame material as a plant-based TR90 thermoplastic.
Do War Bird lenses provide UV protection?
The company states that its 4SHADOW lenses provide 100 percent UVA and UVB blocking along with polarization.
SIG SAUER
Swiss, German, and American firearms heritage brought to hunting and tactical optics with connected ballistic technology.
Brand Overview
Founded: 1853 Swiss roots; U.S. arm founded 1985 · HQ: Newington, New Hampshire · Founder: Friedrich Peyer im Hof, Heinrich Moser, and Conrad Neher; U.S. arm as SIGARMS
Product Categories and Related Collections
SIG SAUER contributes 341 products, including the Easy6-BDX Scope, Buckmaster Rifle Scope, Tango MSR, and Whiskey 4. Shop scopes, optics, and hunting gear.
Featured Products at Lotz Outdoors
Why We Added This Brand
SIG SAUER is a major expansion for Lotz Outdoors' optics catalog. Its 341 SKUs create deep coverage across hunting scopes, tactical optics, and more specialized precision products under one widely recognized name. The featured price range gives customers a path from an accessible hunting scope to premium connected and first focal plane options. SIG also fits naturally alongside the public-safety and shooting brands added this week, while its BDX system offers a real technology story for hunters who already use rangefinders. It makes Lotz a more complete destination for optics shoppers rather than a store with only entry-level choices.
What Stood Out To Us
SIG SAUER's BDX, or Ballistic Data Xchange, system wirelessly pairs compatible scopes and rangefinders so a shooter can see a calculated holdover point based on distance and a ballistic profile. The Tango MSR and Whiskey lines also use first focal plane reticles, keeping their holdover marks accurate throughout the magnification range. That combination of connected ballistic technology and precision reticle design sets the brand apart from basic hunting optics. Its Swiss, German, and American heritage also gives SIG credibility across sporting, tactical, and law-enforcement audiences. (Sources: SIG SAUER Company SIG SAUER History)
Best For
Best for deer hunters who want an illuminated hunting scope, precision shooters seeking first focal plane reticles, and SIG rangefinder owners who want a BDX-compatible scope.
How It Fits Our Catalog
SIG SAUER scopes pair with Truglo sights, Nightstick weapon lights, and Trophyline or Ol Man hunting setups. They form a natural center point for complete hunting and shooting carts.
Brand FAQ
Customers frequently ask the following questions about SIG SAUER.
Is SIG SAUER Swiss, German, or American?
The brand has Swiss and German roots. Sig Sauer, Inc. is the U.S. company, founded in 1985 and headquartered in Newington, New Hampshire.
What is BDX technology?
BDX stands for Ballistic Data Xchange. It wirelessly connects compatible SIG optics and rangefinders to display a calculated holdover point.
What is the difference between FFP and SFP scopes?
A first focal plane reticle changes size with magnification so holdover marks remain accurate. A second focal plane reticle stays the same apparent size and is usually calibrated at one magnification.
Truglo
Fiber optic sight pioneer offering illuminated aiming solutions across archery, hunting, tactical, and precision shooting.
Brand Overview
Founded: 1993 · HQ: Irving, Texas · Founder: Paul LoRocco
Product Categories and Related Collections
The 238-SKU Truglo assortment ranges from the TX6 FFP Tactical Rifle Scope and Buckline 4x32 to the 30 Series Tactical Scope and Omnia. Browse optics, archery, and hunting.
Featured Products at Lotz Outdoors
Why We Added This Brand
Truglo gives Lotz Outdoors deep sight and scope coverage from entry-level hunting products through tactical first focal plane optics. With 238 SKUs, it complements the premium SIG SAUER range while supporting the archery customers who need fiber optic bow sights. The brand's history is easy for customers to understand: it was founded to make the aiming point easier to see in real field conditions. Its 2021 acquisition by GSM Outdoors also means the brand has broad industry distribution and ongoing support. The assortment helps Lotz serve budget-conscious hunters and more technical shooting customers in one recognizable line.
What Stood Out To Us
Truglo's founding PWR-DOT fiber optic sight pin remains the core of its identity. Fiber optics gather ambient light for daytime visibility, while later tritium models add a low-light solution. The brand applied its always-visible aiming philosophy beyond archery into handgun sights, red dots, and rifle scopes. Models such as the TX6, Omnia, and 30 Series add illuminated reticles, while selected scopes use first focal plane construction for precision shooting. This direct connection between a simple original invention and a modern optics range helps the brand stay coherent across categories. (Sources: Hunting Retailer USA Gun Shop)
Best For
Best for hunters needing a value illuminated scope, tactical and long-range shooters seeking first focal plane optics, and archers who want fiber optic aiming points from dawn through dusk.
How It Fits Our Catalog
Truglo cross-sells with SIG SAUER optics, HIT Outdoors bow sights, Trophyline saddle systems, and Ol Man stands. It supports both range work and a complete bowhunting setup.
Brand FAQ
Customers frequently ask the following questions about Truglo.
Who invented the TruGlo fiber optic sight?
Founder Paul LoRocco invented the PWR-DOT fiber optic bow-sight pin in 1993.
Is TruGlo still independent?
No. GSM Outdoors acquired TruGlo in January 2021.
What does IR mean on a TruGlo scope?
IR typically denotes an illuminated reticle, meaning the aiming point can be lit for better low-light visibility.
Böker
Heritage Solingen knife maker blending German craftsmanship, everyday carry design, and specialized tactical tools.
Brand Overview
Founded: 1869 · HQ: Solingen, Germany · Founder: Heinrich Böker and Hermann Heuser
Product Categories and Related Collections
Böker's four-SKU selection includes El Hroe Micarta, the Boker Plus Credit Card, Boker Plus Specialist II, and the Cop-Tool. Browse knives and tactical tools.
Featured Products at Lotz Outdoors
BEST SELLER
El Hroe Micarta
|
BEST VALUE
Boker Plus Credit Card
|
STAFF PICK
Boker Plus Specialist Ii
|
MOST UNIQUE
Cop-Tool
|
Why We Added This Brand
Böker adds a recognized heritage knife name for EDC buyers, collectors, gift shoppers, and tactical customers. The compact four-SKU launch is curated rather than broad, allowing Lotz Outdoors to test a premium knife line without a large inventory commitment. Its Cop-Tool also overlaps with the law-enforcement audience served by Boston Leather and MCR Safety. The brand's German knife-making legacy offers a distinct story in a crowded category, while its Böker Plus products create accessible entry points alongside more collectible pieces.
What Stood Out To Us
Böker Manufaktur knives are still hand assembled in Solingen, the same German blade-making city tied to the company's nineteenth-century founding. At the same time, the Böker Plus line uses production partners outside Germany to offer a wider price range without changing the identity of the flagship Manufaktur line. Böker has also made collector pieces from historically notable steel, including Leopard tank cannon barrels and the battleship Tirpitz. That combination of serious craft heritage, modern EDC variety, and collectible experimentation makes its catalog more varied than a single-style knife maker. (Sources: Böker Manufaktur Knivesandtools)
Best For
Best for knife collectors, EDC users wanting a compact folder, tactical buyers who need a multi-function tool, and gift shoppers looking for a recognized premium cutlery name.
How It Fits Our Catalog
Böker fits with Lotz knife and cutting tools plus Boston Leather, MCR Safety, and War Bird tactical essentials. It complements a practical range or outdoor EDC setup.
Brand FAQ
Customers frequently ask the following questions about Böker.
Are Böker Plus knives made in Germany?
Böker Plus products are manufactured outside Germany, while Böker Manufaktur Solingen knives are handmade in Solingen.
How old is the Böker brand?
Heinr. Böker & Co. was founded in Solingen in 1869, while the family tree trademark dates to 1674.
Why do some Böker knives say Tree Brand?
Tree Brand is the English-language version of the German Baumwerk name, both referring to Böker's tree trademark.
HIT Outdoors
Kentucky parent of B3 Archery, producing specialized American-made releases, sights, and broadheads for serious bowhunters.
Brand Overview
Founded: Not disclosed · HQ: Clay City, Kentucky · Founder: Not disclosed
Product Categories and Related Collections
HIT Outdoors currently arrives with the B3 Exact LINX 2 Mathews Bridge Lock Sight, a four-pin .019 right-hand model. See compatible archery products and bow sights.
Featured Products at Lotz Outdoors
BEST SELLER
B3 Exact LINX 2 Mathews Bridge Lock SIght 4 Pin .019 RH
|
Why We Added This Brand
Archery is already a core Lotz Outdoors category, and this specialized B3 sight establishes a premium option for Mathews bow owners. A single carefully chosen SKU is a sensible way to test a smaller specialist brand while still serving dedicated bowhunters who recognize B3's standing in the market. Its nearly $490 price point also creates a higher-tier choice alongside more mainstream TruGlo accessories. The addition supports shoppers looking to upgrade from an included or universal sight to a purpose-designed Bridge Lock setup.
What Stood Out To Us
The LINX 2 is built specifically around the Mathews Bridge Lock mounting interface instead of using a universal aftermarket mount. That bow-specific integration is a meaningful distinction for archers who want a clean, precise fit on a compatible Mathews compound bow. Its four fixed pins and .019-inch pin diameter balance multiple known hunting distances with a visible aiming point. Beyond this sight, HIT Outdoors spans B3 releases, S3 sights, and Exoskeletal broadheads, showing an approach built across the full shot cycle rather than one accessory category. (Sources: Bowhunting.com EuroOptic)
Best For
Best for serious bowhunters and competitive archers with a Mathews Bridge Lock bow who want a precision multi-pin sight and an upgrade from a stock setup.
How It Fits Our Catalog
HIT Outdoors pairs with Truglo sights, Trophyline saddle gear, and Triple Trophy crossbow maintenance parts. Each brand supports the broader bowhunting customer journey.
Brand FAQ
Customers frequently ask the following questions about HIT Outdoors.
Is HIT Outdoors the same company as B3 Archery?
Yes. HIT Outdoors, also written H.I.T. Outdoors, is the parent company operating the B3 Archery brand.
Is the LINX 2 sight compatible with all bows?
This Mathews Bridge Lock version is designed specifically for bows with the Mathews Bridge Lock mounting system.
Are B3 Archery products made in the USA?
The company states that its releases, sights, and accessories are hand built in Kentucky.
Trophyline
Saddle hunting pioneer delivering mobile tree-hunting systems, climbing gear, and packs for hunters who move light.
Brand Overview
Founded: Commercial saddle origins around 1989; relaunched under new ownership · HQ: Decatur, Alabama · Founder: James Green credited with original saddle concept; later relaunched by Shawn Ferguson and partners
Product Categories and Related Collections
Trophyline's 11 products include the Venatic Saddle Kit, Rise R1 Ascender, Journey Climbing Sticks, and C.A.Y.S. 2.0 Backpack. Shop tree stands and hunting accessories.
Featured Products at Lotz Outdoors
Why We Added This Brand
Saddle hunting is an increasingly popular alternative for bowhunters who want a lighter and more mobile setup than a traditional ladder stand. Trophyline brings category-pioneer credibility and a premium Venatic Saddle Kit that complements the more accessible Ol Man stand range. The brand's 11-SKU lineup gives Lotz Outdoors a complete mobile-hunting path from saddle to sticks, ascenders, and a dedicated pack. Its recent acquisition by Hunter Safety System also adds a current ownership and safety-equipment connection that makes the brand particularly relevant to serious hunters.
What Stood Out To Us
Trophyline is different because its roots reach back to an original patented tree-saddle concept instead of a later copy of an established mobile-hunting format. The Venatic Saddle is marketed as fully made in the United States, while the Journey Climbing Sticks and Rise ascender show a complete ecosystem around the saddle itself. This system approach matters for hunters who need to climb, position, carry, and pack out equipment quietly. Trophyline is not just selling a seat: it is organizing the entire mobile tree-hunting method around compatible purpose-built parts. (Sources: Saddlehunter.com EuroOptic)
Best For
Best for bowhunters switching from a ladder stand to a mobile saddle system, hunters who relocate frequently, and customers who need compact climbing sticks or a dedicated saddle-hunting pack.
How It Fits Our Catalog
Trophyline pairs with Ol Man treestands, HIT Outdoors and Triple Trophy archery products, plus Truglo sights. Together they cover mobile, fixed, bow, and crossbow hunting needs.
Brand FAQ
Customers frequently ask the following questions about Trophyline.
Who owns Trophyline?
Hunter Safety System acquired Trophyline in January 2026 and operates from Decatur, Alabama.
What is saddle hunting?
Saddle hunting uses a lightweight harness-style saddle instead of a traditional stand, allowing hunters to climb and hunt from a tree with less bulk.
Is the Trophyline Venatic Saddle made in the USA?
The company has marketed the Venatic Saddle as 100 percent made in the United States.
Ol Man
Long-running deer-stand brand offering accessible ladder stands, shared hunting setups, and ground blind options.
Brand Overview
Founded: 1988 · HQ: Nashville, Georgia · Founder: Not disclosed
Product Categories and Related Collections
Ol Man adds seven hunting products, including the 18 Marksman two-person ladder stand, Buck Shot Blind, Final Shot Ladder Stand, and Bloodhound two-person stand. Browse tree stands and hunting accessories.
Featured Products at Lotz Outdoors
Why We Added This Brand
Treestands are a fundamental category for a hunting-focused retailer, and Ol Man gives Lotz Outdoors a recognized ladder-stand name with accessible price points. The range complements Trophyline's premium, mobile saddle systems by serving customers who want a more traditional permanent or semi-permanent location. Two-person stand options also create a specific fit for parent-and-child, mentor, and paired hunting setups. With seven products including both elevated and ground-level hunting choices, Ol Man gives customers practical options for different terrain, budgets, and styles of deer hunting.
What Stood Out To Us
Ol Man's two-person ladder stands distinguish the range in a market often built around solo designs. Models such as the Marksman and Bloodhound are geared toward shared hunting setups with wider platforms and combined capacity. The Buck Shot Blind expands the line beyond elevated hunting into ground-level concealment for situations where a stand is not practical. As part of Millennium Outdoors, Ol Man also benefits from shared engineering and outdoor-market resources with the Millennium stand and marine brands. This makes it an accessible, family-oriented complement to more specialized mobile-hunting systems. (Sources: ArcheryWire HuntingLife.com)
Best For
Best for parents and mentors taking a child hunting from a shared stand, deer hunters setting a seasonal location, and customers wanting a ground blind for terrain where elevation is impractical.
How It Fits Our Catalog
Ol Man stands cross-sell with Trophyline saddle systems, Triple Trophy crossbow parts, and HIT Outdoors or Truglo sights. The mix supports the full bowhunting and deer-season setup.
Brand FAQ
Customers frequently ask the following questions about Ol Man.
Who owns Ol Man Treestands?
Millennium Outdoors has owned Ol Man since acquiring the brand and related assets in October 2014.
What is different about a two-person ladder stand?
Two-person stands use wider platforms and higher combined capacity so two hunters can safely use the stand together. Buyers should always confirm the listed capacity.
Is the Buck Shot Blind suitable for bowhunting?
Ground blinds are commonly used for firearm and bowhunting, offering concealment at ground level when elevated stands are not suitable.
Triple Trophy
Specialty aftermarket crossbow string and cable supplier for model-specific maintenance and replacement needs.
Brand Overview
Founded: Not disclosed · HQ: Not disclosed · Founder: Not disclosed
Product Categories and Related Collections
The Triple Trophy selection contains two essential maintenance products: Barnett Ghost 400 Crossbow Cables and the matching Crossbow String. Find complementary gear in archery and hunting accessories.
Featured Products at Lotz Outdoors
BEST SELLER
Triple Trophy Barnett Crossbow Cables Ghost 400
|
BEST VALUE
Triple Trophy Barnett Crossbow String Ghost 400
|
Why We Added This Brand
Crossbow strings and cables are recurring maintenance items for hunters, which makes Triple Trophy a useful addition beyond one-time gear purchases. The model-specific Barnett Ghost 400 parts let Lotz Outdoors serve owners who need a direct replacement without stocking entire crossbows. These inexpensive, practical products also create an easy add-on for archery customers preparing for a season. The small two-SKU launch fits the brand's narrow specialty and complements the broader archery, treestand, and saddle-hunting products added this week.
What Stood Out To Us
Triple Trophy focuses tightly on replacement strings and cables fitted to specific crossbow models rather than making complete bows or generic accessories. This model-specific approach matters because incorrect dimensions can affect a crossbow's safety and accuracy. The Ghost 400 string and cable products illustrate the brand's role: keep an existing bow in service with parts matched to its factory design. That focus gives crossbow owners an alternative path for seasonal inspection and replacement instead of treating a worn string as a reason to replace an entire system. (Sources: Bowhunters Superstore)
Best For
Best for Barnett Ghost 400 owners replacing worn strings or cables, hunters preparing a crossbow before season, and experienced archery customers arranging maintenance or professional service.
How It Fits Our Catalog
Triple Trophy completes the archery maintenance side of a catalog that also includes HIT Outdoors sights, Trophyline saddle systems, and Ol Man stands for the full bowhunting season.
Brand FAQ
Customers frequently ask the following questions about Triple Trophy.
Will this string and cable set fit any Barnett crossbow?
No. These Triple Trophy parts are specifically fitted for the Barnett Ghost 400. Confirm the exact model before ordering.
How often should crossbow strings and cables be replaced?
Inspect them regularly and replace them when fraying, stretching, or damage is visible. The interval depends on use and storage conditions.
Can I install a crossbow string myself?
Experienced users may use a bow press, but many retailers recommend installation by a qualified archery technician for correct tension and safety.
Under Armour
Performance apparel leader extending its field-ready design into secure, hands-free binocular carrying for hunters and observers.
Brand Overview
Founded: 1996 · HQ: Baltimore, Maryland · Founder: Kevin Plank
Product Categories and Related Collections
Under Armour joins the catalog with the UA Binocular Harness, a compact hands-free carry option for field optics. Pair it with optics, hunting equipment, or apparel.
Featured Products at Lotz Outdoors
BEST SELLER
UA Binocular Harness
|
Why We Added This Brand
Under Armour brings immediate mainstream name recognition to the hunting accessories category, even with just one SKU. The binocular harness is practical for hunters, birdwatchers, and wildlife observers who want secure, hands-free carry instead of a neck strap. It provides a low-risk way to test demand from Under Armour's broader customer base while adding a natural accessory for the optics customers already shopping Lotz Outdoors. The brand's performance-oriented identity also makes the product easy to position alongside premium scopes and field gear.
What Stood Out To Us
Under Armour built its business around moisture-wicking performance fabric, a technology-driven approach to athletic comfort. The binocular harness is therefore a notable extension beyond the brand's core apparel and footwear business, applying durable materials and ergonomic strap thinking to a hunting accessory. It shows how a familiar athletic-performance brand can be relevant in the field without trying to become a full hunting-equipment manufacturer. For customers, the benefit is simple: a trusted name applied to a convenient carry system for a commonly used piece of outdoor gear. (Sources: Under Armour history Business Insider)
Best For
Best for hunters, birdwatchers, and wildlife observers who carry binoculars in the field and want secure hands-free access rather than a traditional neck strap.
How It Fits Our Catalog
The UA Binocular Harness is a natural add-on to SIG SAUER and Truglo optics. It also supports hunting shoppers who want better access to binoculars while moving through the field.
Brand FAQ
Customers frequently ask the following questions about Under Armour.
Where is Under Armour headquartered?
Under Armour has been headquartered in Baltimore, Maryland since 1998.
Who founded Under Armour and why?
Kevin Plank founded it in 1996 after noticing that compression shorts stayed drier than cotton shirts during football practice.
Does Under Armour make outdoor gear?
Under Armour is best known for apparel and footwear, but it also offers outdoor accessories such as binocular harnesses.
DS18 Audio
South Florida mobile, marine, and powersports audio specialist known for compact high-output aftermarket amplifiers.
Brand Overview
Founded: 2007 (Spirit LLC); DS18 brand launched 2013 · HQ: Miami, Florida · Founder: Spirit LLC founders, not disclosed
Product Categories and Related Collections
DS18 enters with its Flush and Surface Mount one-channel Monoblock Class D Amplifier, rated at 900 watts RMS at 1 ohm. Browse marine electronics and car audio.
Featured Products at Lotz Outdoors
BEST SELLER
DS18 Flush/Surface Mount 1-Channel Monoblock Class D Amplifier w/Acrylic Cover - 1x900W RMS @ 1 Ohm
|
Why We Added This Brand
DS18 gives Lotz Outdoors a focused way to test the marine and powersports audio category without broad inventory exposure. Boaters, UTV owners, and off-road customers often need high-output audio components that general outdoor brands do not address. The single amplifier fits existing marine-electronics categories while creating a clear future expansion path if customers respond. DS18 is recognized in aftermarket audio, and its connection to marine and off-road installs makes it more relevant to Lotz shoppers than a home-audio brand would be.
What Stood Out To Us
The DS18 monoblock Class D amplifier is designed for high output at low impedance, rated at 900 watts RMS at 1 ohm. That specification suits boat, powersports, and aftermarket installs that need strong output from a compact package. Its acrylic cover also supports display-quality installations where the amplifier remains visible. DS18's shift from distributing other brands to focusing entirely on its own product line in 2015 reflects a concentrated approach to engineering and brand identity rather than a broad reseller model. (Sources: DS18 About Us)
Best For
Best for boat owners, UTV and Jeep owners, and installers who need a compact high-output monoblock amp for an aftermarket audio project.
How It Fits Our Catalog
DS18 pairs with Lotz marine electronics plus batteries, power accessories, and boat outfitting products. It helps customers build a coordinated marine or powersports system.
Brand FAQ
Customers frequently ask the following questions about DS18 Audio.
Where is DS18 based and where are its products designed?
DS18 is headquartered in the Miami area, and the company states its products are designed and engineered in the United States.
How long has DS18 made amplifiers?
DS18 introduced its first amplifier line in 2013 after Spirit LLC began operating as a distributor in 2007.
Is this amplifier suitable for marine use?
DS18 entered the marine and off-road market in 2017 and markets its amplifiers for those uses, but buyers should confirm wiring and enclosure requirements for their installation.
Staff Picks from This Week's New Brands
Fifteen brands make this week's new-arrivals list unusually broad. These four picks represent the range, from a practical low-cost repair part to precision technology, hunting mobility, and dependable everyday carry.
- Best Value: Garrison 1.75 Belt Buckle at $6.76. At just $6.76, Boston Leather's replacement buckle is a practical, well-made component from a duty-gear specialist with long-standing domestic manufacturing experience.
- Most Innovative: SIG Sauer Easy6-BDX Scope 1-6x24mm BDX-R2 Reticle at $999.99. The Easy6 BDX connects compatible SIG rangefinders and optics to help display a distance-specific ballistic holdover, bringing technology directly into the hunting scope experience.
- Most Unique: Trophyline Venetic Saddle Kit L/XL at $482.76. Trophyline's mobile saddle rig gives bowhunters an alternative to a fixed stand, with a purpose-built system for climbing, positioning, and moving quietly between locations.
- Editor’s Pick: Boker Plus Specialist Ii at $84.11. Böker's Specialist II is an approachable, broadly useful carry knife from a brand with a rare blend of heritage craftsmanship and modern tactical design.
This Week in New Brands at Lotz Outdoors
The week of August 17 to August 23 added 15 new brands and 925 new products across public safety, shooting sports, hunting, apparel, and audio. The duty and personal-safety range includes Boston Leather, Nightstick, MCR Safety, Mace, Kroll International LLC, and War Bird. On the shooting and archery side, SIG SAUER adds 341 SKUs, Truglo adds 238, Böker brings knives, and HIT Outdoors brings a premium B3 sight. Hunting additions include Trophyline, Ol Man, and Triple Trophy, while Under Armour and DS18 Audio round out the week.
Together, these brands strengthen the safety collection, tactical collection, scopes collection, archery collection, tree stands collection, and marine electronics collection. To see what we added in prior weeks, browse the full New Brands blog series. We publish a new roundup every Sunday.
