Published August 2, 2026
This week at Lotz Outdoors we added 9 new brands to the catalog between July 27 and August 2: Adventure Medical Kits (Oakland-founded wilderness trauma kit pioneer), MYMEDIC (Salt Lake City family-built trauma and first aid brand with a tiered kit system), Byrna (Nasdaq-listed less-lethal launcher maker), Peet (Idaho-founded convection boot and wader dryer manufacturer), Lake Country (Wisconsin detailing pad maker with 69 patents), TD Mop (boat and automotive chamois mop brand dating to 1975), Pro-Guide Batteries (family-owned marine battery charger specialist), AMEC (Taiwanese AIS and GNSS marine electronics manufacturer), and B&G (British sailing instrument pioneer now under Navico Group). Together they bring 155 new products into the store across first aid and trauma preparedness, personal defense, footwear care, auto and marine detailing, and marine power and electronics.
The medical and self-defense brands lead the week: Adventure Medical Kits adds 32 SKUs of MOLLE trauma kits and dog and cat tourniquets, MYMEDIC adds 7 SKUs anchored by its flagship Myfak Pro line, and Byrna adds its single-SKU less-lethal SD Universal Kit. Peet rounds out the personal-gear side with 2 SKUs of boot and wader dryers. On the detailing and marine side, Lake Country brings the deepest single-brand addition this week at 65 SKUs of polishing and buffing pads, TD Mop adds 19 SKUs of chamois mops and cleaning accessories, Pro-Guide Batteries adds 12 SKUs of on-board marine chargers, AMEC adds 16 SKUs of AIS transceivers and receivers, and B&G adds a single replacement battery for its WS320 wind sensor. Scan the summary table just below for the quick facts, or jump straight into any brand for the full write-up.
This Week's New Brands at a Glance
| Brand | Product Category | Headquarters | Best Known For | Collection Link |
|---|---|---|---|---|
| ADVENTURE MEDICAL | Trauma kits | Oakland, California (brand origin); Littleton, New Hampshire (parent company operations) | MOLLE-compatible trauma kits built around QuikClot hemostatic gauze, plus dog and cat tourniquets | First Aid and Survival |
| MYMEDIC | Trauma kits | Salt Lake City, Utah | Tiered MyFAK and Sidekick trauma kit system with lifetime guarantee | Outdoor Medical Kits |
| Byrna | Less-lethal launchers | Andover, Massachusetts | CO2-powered .68 caliber less-lethal launchers sold without the permit requirements of a firearm | Outdoor Hunting Accessories |
| Peet | Boot dryers | St. Maries, Idaho | Fan-free convection boot and wader dryers, with over three million units sold | Waders |
| Lake Country | Foam polishing pads | Oconomowoc, Wisconsin | Patented CCS (Collapsed Cell Structure) foam technology used across its pad lineup | Automotive/RV Cleaning |
| TD Mop | Chamois mops | United States (chamois mops manufactured domestically per company statements) | Triple-layer chamois mops and carbon fiber Palm Beach Reach extension handles for boat and vehicle detailing | Boat Outfitting Cleaning |
| Pro-Guide Batteries | On-board marine battery chargers | Golden, Missouri | Multi-bank, multi-chemistry on-board chargers with a lithium battery wake/activation feature | Electrical Battery Chargers |
| AMEC | AIS transceivers and receivers | New Taipei City, Taiwan | Class A and Class B AIS transponders, including units with a built-in VHF antenna splitter | Marine Navigation and Instruments AIS Systems |
| B&G | Sailing instruments | Lymington, England (brand origin); now operated under Navico Group / Brunswick Corporation | Race-oriented sailing instrumentation and true wind calculation displays, celebrating its 70th anniversary in 2025 | Marine Navigation and Instruments Accessories |
ADVENTURE MEDICAL
Oakland-founded wilderness first aid pioneer whose activity-specific trauma kits, including tourniquets sized for dogs and cats, bring physician-designed backcountry medical gear to Lotz Outdoors.
Brand Overview
Founded: 1989 · HQ: Oakland, California (brand origin); Littleton, New Hampshire (parent company operations) · Founder: Frank Meyer, Amy Quirk, and Eric A. Weiss, MD
Product Categories and Related Collections
The Adventure Medical assortment at Lotz Outdoors runs 32 SKUs deep, anchored by MOLLE-compatible trauma bags such as the Molle Bag Trauma Kit 2.0 and the compact 0.5 Camo version, standalone trauma tourniquets for extremity bleeding control, and the brand's distinctive dog and cat tourniquet and medical kit lines built for hunting dogs and trail companions. At Lotz Outdoors the new Adventure Medical assortment lands in our first aid and survival collection, our outdoor medical kits collection, our camping medical kits collection, and the outdoor pet accessories collection for the dog and cat tourniquet and medical kit lines.
Featured Products at Lotz Outdoors
Why We Added This Brand
We added Adventure Medical Kits because hunters, hikers, and anglers shopping Lotz Outdoors frequently operate far from immediate emergency care, and that reality creates clear demand for compact, purpose-built trauma supplies rather than generic drugstore first aid boxes. The brand's tourniquets and MOLLE-mounted trauma kits fill a gap most first aid brands do not address, particularly for customers carrying firearms, blades, or archery equipment where extremity bleeding risk runs higher than average. The dog and cat tourniquet lines also speak directly to Lotz's substantial hunting-dog and working-dog customer segment, a niche that overlaps heavily with the hunting and camping shoppers already on the site. AMK's founding team, which included a wilderness medicine physician, gives the line a credibility signal that resonates with backcountry buyers who read product descriptions closely before trusting a trauma product.
What Stood Out To Us
What stood out about Adventure Medical is the activity-based kit architecture built around QuikClot hemostatic gauze, a clay-based agent originally developed for military and EMS use to accelerate clotting in severe bleeding. Rather than selling loose supplies, AMK organizes kits by activity and risk level, day hikes, backcountry trips, dog ownership, extremity bleeding control, and builds MOLLE-compatible trauma bags that attach directly to packs and belts instead of sitting in a glovebox. The Adventure Cat Tourniquet in particular is an unusually specific SKU, a tourniquet sized and designed for cats within a hunting and outdoor gear catalog, and it illustrates how far AMK extends trauma-kit thinking beyond the human user. (Sources: SGB Media)
Best For
Best for hunters carrying sidearms or blades who want extremity bleeding control within reach, backcountry hikers and campers assembling a trip-specific medical kit rather than a generic one, hunters and outdoor owners of hunting or working dogs who want a dog-specific trauma kit, and cat owners bringing pets along on trail or camp trips who want a correctly sized tourniquet on hand.
How It Fits Our Catalog
Customers buying Adventure Medical trauma kits are natural cross-sell candidates for MYMEDIC's MyFAK and Sidekick kits, a step up in comprehensiveness, Byrna's less-lethal launchers for personal defense, and the general hunting and camping hardgoods already on Lotz Outdoors, since trauma preparedness tends to be an add-on purchase alongside other field gear rather than a standalone trip.
Brand FAQ
Customers frequently ask the following questions about ADVENTURE MEDICAL.
Does a MOLLE trauma kit replace a full first aid kit?
Not entirely. Trauma kits like the Molle Bag Trauma Kit 2.0 are built for rapid bleeding control, tourniquets, hemostatic gauze, and chest seals, rather than general first aid such as blisters, minor cuts, or medications. Many users pair a compact trauma kit with a separate general first aid kit for full coverage.
What is QuikClot and how does it work?
QuikClot is a hemostatic gauze impregnated with kaolin clay that activates the body's natural clotting cascade on contact with blood. It has been used in military and prehospital trauma care to slow severe bleeding until a patient reaches definitive care.
Is Adventure Medical Kits still owned by its original founders?
No. The brand was acquired by Tender Corporation in 2003, and Tender Corporation itself, renamed Adventure Ready Brands in 2020, is owned by private equity firm Victor Capital Partners, which acquired it in January 2019.
MYMEDIC
Salt Lake City family-founded trauma and first aid brand built after a personal tragedy, offering tiered Basic and Premium kits now backed by Acme United Corporation.
Brand Overview
Founded: 2014 · HQ: Salt Lake City, Utah · Founder: Ryan Welch and family (siblings and in-laws operating as SLED Distribution LLC)
Product Categories and Related Collections
The MYMEDIC assortment at Lotz Outdoors covers 7 SKUs spanning the flagship Myfak Pro Red, the compact Myfak Mini Standard Red, the everyday-carry Sidekick Standard Red, the specialized Zzips Cut Kit for wound closure, and standalone Superskin Blister Tape for anyone who needs skin care without buying a full kit. At Lotz Outdoors the new MYMEDIC assortment lands in our outdoor medical kits collection, our first aid and survival collection, our paddlesports medical kits collection, and the marine safety medical kits collection for boating customers who want a trauma-capable kit on board.
Featured Products at Lotz Outdoors
BEST SELLER
Myfak Pro Red
|
BEST VALUE
Superskin Blister Tape
|
STAFF PICK
Sidekick Standard Red
|
MOST UNIQUE
Myfak Mini Standard Red
|
Why We Added This Brand
We added MYMEDIC because its activity-specific kits, including boating and off-road configurations, map directly onto Lotz Outdoors' hunting, fishing, and boating customer base, who need trauma-capable first aid without carrying excess unrelated supplies. The brand's premium MyFAK Pro gives Lotz a higher price-point anchor in the first aid category, complementing the more entry-level Adventure Medical kits already in the catalog and giving both budget-conscious and premium shoppers a relevant option. MYMEDIC's tiered Basic and Premium kit structure, backed by a lifetime guarantee and now owned by publicly traded Acme United Corporation, also gives the brand a stability signal that matters to customers buying safety equipment they hope to never actually need.
What Stood Out To Us
What stood out about MYMEDIC is the two-tier kit design, Basic covering general first aid supplies and Premium adding trauma items like tourniquets, organized around specific activities such as off-roading, boating, or tactical use. The company states its products are designed in-house with input from tactical, medical, sports, and adventure experts, then field-tested with brand ambassadors before release, and each kit carries a lifetime guarantee. This structured, tiered approach, paired with company-reported injury data driving what goes into each kit, is more systematic than many first aid brands that sell a single generic kit across every use case. (Sources: Overland Expo)
Best For
Best for off-road, boating, and hunting customers wanting a comprehensive trauma-capable kit, everyday carry customers who want a compact companion kit like the Sidekick, and customers needing standalone wound care items such as blister tape or cut kits without buying a full kit.
How It Fits Our Catalog
MYMEDIC kits complement Adventure Medical's trauma products as a step-up, more comprehensive option, and both brands' customers are likely to also shop Byrna for personal defense and general hunting or boating hardgoods already on Lotz Outdoors, since trauma preparedness purchases tend to cluster in the same shopping session.
Brand FAQ
Customers frequently ask the following questions about MYMEDIC.
What is the difference between MyFAK Standard and MyFAK Pro?
The Pro version is My Medic's most comprehensive kit tier, built with a larger and more advanced supply set than the Standard version, reflecting the company's tiered approach to first aid preparedness.
Who owns My Medic now?
My Medic, legally operated as SLED Distribution LLC, was acquired by Acme United Corporation, a publicly traded manufacturer of cutting and safety products, according to company statements posted on My Medic's LinkedIn page.
Why was My Medic founded?
My Medic was started by a family after the father of one of the founders died following a car accident in rural Utah, where it took emergency services more than 40 minutes to arrive, motivating the family to build accessible, high-quality first aid and trauma kits.
Byrna
Nasdaq-listed less-lethal launcher maker whose CO2-powered SD Universal Kit gives Lotz Outdoors a permit-free personal defense option outside the firearms aisle.
Brand Overview
Founded: 2005 (as Security Devices International); rebranded to Byrna Technologies in March 2020 · HQ: Andover, Massachusetts · Founder: Incorporated as Security Devices International; Bryan Ganz has served as CEO since 2016
Product Categories and Related Collections
The Byrna assortment on Lotz Outdoors is currently a single, focused SKU, the Byrna SD Universal Kit in Orange, positioning the brand as the store's entry point into less-lethal personal protection rather than a broad multi-product lineup. At Lotz Outdoors the Byrna SD Universal Kit lands in our outdoor hunting accessories collection, our hunting accessories collection, and the broader camping survival tools collection for customers looking for a non-lethal deterrent alongside their trip gear.
Featured Products at Lotz Outdoors
Product photography for Byrna is being finalized. In the meantime, explore the full collection on Lotz Outdoors.
Why We Added This Brand
We added Byrna because it addresses customers who want a self-defense option without the licensing, storage, or liability considerations of a firearm, a segment increasingly overlapping with outdoor and hunting retail as personal protection products go mainstream. It gives Lotz Outdoors a foothold in the less-lethal category, complementing tactical and trauma gear like Adventure Medical and MYMEDIC kits, without requiring the FFL licensing infrastructure that firearm sales would demand of us. Because Byrna launchers are not classified as firearms under federal law, they are generally legal to purchase and carry without a permit in all 50 states, which broadens the potential customer base well beyond concealed-carry permit holders already comfortable buying a handgun.
What Stood Out To Us
What stood out about Byrna is the combination of firearm-like ergonomics with a materially lower legal barrier to entry. The Byrna SD is a CO2-powered launcher that fires .68 caliber kinetic or chemical irritant projectiles at roughly 280 feet per second with an effective range around 60 feet, positioning it as a less-lethal alternative to a firearm for personal defense. That profile differentiates it from both traditional pepper spray, which lacks the range and kinetic option, and conventional handguns, which carry permit and storage requirements Byrna does not. (Sources: USCCA review Police1)
Best For
Best for customers seeking a legal, no-permit-required self-defense option for home, vehicle, or property protection, and outdoor or property-based customers, including hunters and campers, who want a non-lethal deterrent for wildlife encounters or personal security situations away from immediate help.
How It Fits Our Catalog
Byrna's launcher is a natural companion purchase alongside Adventure Medical and MYMEDIC trauma kits, since customers focused on personal safety and emergency preparedness often buy across both self-defense and first aid categories in the same shopping session rather than treating them as separate errands.
Brand FAQ
Customers frequently ask the following questions about Byrna.
Is the Byrna SD legal without a permit?
Byrna launchers are not classified as firearms under federal law and are generally legal to purchase and possess without a permit in all 50 states, though buyers should confirm local regulations before purchase.
How powerful is the Byrna SD compared to a real firearm?
The Byrna SD fires .68 caliber projectiles at around 280 feet per second, which is far less powerful than a firearm cartridge, and it is designed for less-lethal deterrence rather than lethal force.
Who makes Byrna and is it a publicly traded company?
Byrna Technologies is a Nasdaq-listed company under ticker BYRN, headquartered in Andover, Massachusetts, with launcher assembly based in Fort Wayne, Indiana.
Peet
St. Maries, Idaho family manufacturer that invented the convection boot dryer in 1968 and still builds its fan-free drying systems domestically for hunters, anglers, and everyday boot wearers.
Brand Overview
Founded: 1968 (product patent); 1984 (Peet Shoe Dryer Corp formally established) · HQ: St. Maries, Idaho · Founder: Gene Peet
Product Categories and Related Collections
The Peet assortment at Lotz Outdoors runs 2 SKUs: the general-purpose Advantage Plus Dryer for boots and shoes, and the purpose-built Wader Dryer engineered for the taller, boot-foot construction of waders. At Lotz Outdoors the new Peet assortment lands in our waders collection for the Wader Dryer, our men's footwear collection for the general Advantage Plus Dryer, and the hunting accessories collection and outdoor hunting accessories collection for hunters drying boots between trips.
Featured Products at Lotz Outdoors
BEST SELLER
Peet Advantage Plus Dryer
|
BEST VALUE
Peet Wader Dryer
|
Why We Added This Brand
We added Peet because its original customer base was loggers, hunting guides, and anglers along Idaho's St. Joe River, making the brand's heritage a close match for Lotz Outdoors' hunting and fishing audience. The Wader Dryer in particular fills a gap most general outdoor retailers leave open, a dedicated solution for drying the interior of waders between fishing or hunting trips, preventing mildew and odor buildup that generic boot dryers are not shaped to address. Peet's decades of continuous, largely domestic manufacturing also gives the brand a made-in-USA credibility signal that resonates with the same customer base already buying American-made boots and waders on the site.
What Stood Out To Us
What stood out about Peet is the simplicity and durability of the underlying technology. PEET's dryers use passive convection rather than fans or blowers, warm, low-level heat rises through the boot or wader interior, gently pulling out moisture and sweat over several hours without agitation, motion, or the noise of forced-air systems. The company emphasizes that it still manufactures the majority of its products domestically and builds with fire-resistant materials throughout, an approach it has maintained since its earliest, family-assembled units in the 1970s and 1980s. This low-energy convection method has remained largely unchanged across decades of product line expansion, a rare case of a company sticking with its original mechanism rather than chasing feature creep. (Sources: Idaho Commerce PEET Dryer Legacy Video)
Best For
Best for anglers and waterfowl hunters needing to dry waders between trips, hunters and hikers wanting to avoid putting on cold, damp boots the next morning, and outdoor enthusiasts wanting a low-energy, low-noise drying method that runs unattended overnight.
How It Fits Our Catalog
Peet's dryers are a natural accessory sale alongside waders, boots, and other footwear already carried on Lotz Outdoors, and fit into the same trip-preparation purchase pattern as first aid kits and camping gear for customers gearing up for a multi-day trip.
Brand FAQ
Customers frequently ask the following questions about Peet.
How does a PEET dryer work without a fan?
PEET dryers use convection, warm air naturally rising through the boot, shoe, or wader, to pull out moisture over a period of roughly 3 to 8 hours depending on how saturated the footwear is, and the company recommends leaving the unit plugged in and running continuously.
Is the Peet Wader Dryer different from the standard boot dryer?
Yes, the Wader Dryer is built with a shape and airflow path designed specifically for the taller, boot-foot construction of waders, while the Advantage Plus Dryer is intended for general footwear like boots and shoes.
Where are PEET dryers made?
PEET Shoe Dryer has manufactured the majority of its product line in the United States since the company's founding in St. Maries, Idaho in 1968, and continues to describe itself as a domestic manufacturer.
Lake Country
Wisconsin-based, family-owned detailing pad manufacturer holding 69 patents in foam technology, bringing professional-grade polishing and buffing pads to Lotz Outdoors' auto and marine detailing shoppers.
Brand Overview
Founded: 1977 · HQ: Oconomowoc, Wisconsin · Founder: Jim Schneider
Product Categories and Related Collections
The Lake Country assortment at Lotz Outdoors is the deepest of this week's additions at 65 SKUs, spanning foam polishing pads in multiple diameters and thicknesses (SDO Orange, HDO Black), a hybrid foam-and-wool Purple Buffing Pad, carpet and upholstery cleaning pads, and the Quick Disconnect Adapter that lets detailers switch backing plates between pads quickly. At Lotz Outdoors the new Lake Country assortment lands in our automotive and RV cleaning collection, our boat outfitting cleaning collection, our winterizing cleaning collection, and the broader cleaning supplies collection for carpet and upholstery pads used in boats and RVs.
Featured Products at Lotz Outdoors
Why We Added This Brand
We added Lake Country because it brings professional-grade detailing consumables to Lotz Outdoors' boat and vehicle-owning customer base, many of whom already need auto and marine care products alongside their outdoor gear. The brand's decades of patented foam and pad engineering give it credibility with serious detailers, differentiating Lotz's detailing assortment from generic, unbranded polishing pads that lack the same quality signal. With 69 patents spanning pad foam structures, pad washing systems, and cleaning accessories, Lake Country reflects decades of iterative, detailer-driven product development rather than a single flagship product, which lets us stock a genuinely broad range instead of a token handful of SKUs.
What Stood Out To Us
What stood out about Lake Country is its CCS (Collapsed Cell Structure) foam technology, which restructures the internal cell pattern of polishing pads to change how compound and polish are absorbed and released during buffing, a proprietary approach the company has patented across its pad lines. The company manufactures in-house in Wisconsin and Ohio rather than outsourcing pad production overseas, and its 69 patents cover not just foam structures but also pad washing systems (System 2000 and System 4000) and cleaning accessories like the Scuff Ball, evidence of sustained engineering investment rather than a single hit product. (Sources: Autogeek Detailed Image)
Best For
Best for boat owners and car enthusiasts doing their own paint correction and polishing, detailers needing durable pads across multiple grits and materials including foam and wool, and customers maintaining upholstery and carpet in boats and RVs.
How It Fits Our Catalog
Lake Country's pads and accessories pair naturally with TD Mop's boat cleaning mops, buckets, and Frolic Soap, since both brands serve the same boat and vehicle detailing customer performing a full wash, dry, and polish routine in a single session.
Brand FAQ
Customers frequently ask the following questions about Lake Country.
What is CCS Technology on Lake Country pads?
CCS stands for Collapsed Cell Structure, a patented foam design Lake Country introduced around 2010 to 2011 that changes how the pad's internal cells hold and release polish or compound during use.
Is Lake Country a car detailing brand or a fishing brand?
The Lake Country carried on Lotz Outdoors is Lake Country Manufacturing, an automotive and marine detailing pad maker based in Oconomowoc, Wisconsin, unrelated to any fishing tackle company of a similar name.
How long has Lake Country been making detailing pads?
Lake Country was founded in 1977 by Jim Schneider, building on a Wisconsin tannery business dating back to 1883, making it one of the longer-established names in the detailing pad industry.
TD Mop
Boat and automotive chamois mop maker dating back to 1975, offering triple-layer absorption mops, carbon fiber extension handles, and grip buckets used by marina crews and detailers.
Brand Overview
Founded: 1975 · HQ: United States (chamois mops manufactured domestically per company statements) · Founder: Company founders described by retailer Flamingo Cove Car Wash as boat crews who adapted hand-held chamois drying into a stick-mounted mop
Product Categories and Related Collections
The TD Mop assortment at Lotz Outdoors covers 19 SKUs, including the Palm Beach Reach carbon fiber extension handles in multiple length ranges, the TD Snap-On quick-attach mop heads, Frolic Soap by the gallon, and TD Grip Buckets in several colors including a distinctive pink option. At Lotz Outdoors the new TD Mop assortment lands in our boat outfitting cleaning collection, our automotive and RV cleaning collection, our marine plumbing and washdown pumps collection for pairing with wash-down equipment, and the broader cleaning supplies collection for Frolic Soap and buckets.
Featured Products at Lotz Outdoors
Why We Added This Brand
We added TD Mop because boat owners on Lotz Outdoors already need reliable wash-and-dry equipment to prevent water spotting and maintain resale value, and TD Mop's marine-specific chamois construction addresses that need more directly than generic automotive detailing cloths. The brand's range of extension handle lengths and bucket colors also lets Lotz offer a complete boat cleaning system rather than a single generic mop, positioning the catalog to capture a full detailing basket alongside Lake Country's polishing pads. A brand with a fifty-year operating history and distribution through West Marine gives us confidence the products meet a real, ongoing need rather than a trend that fades after one boating season.
What Stood Out To Us
What stood out about TD Mop is the triple-layered absorption material used across its chamois mops, designed to soak up more liquid between wringings than a standard single-layer chamois, aimed at reducing hard water spotting on painted hulls, aluminum, and enclosures. The Palm Beach Reach line adds carbon fiber extension handles, a lighter-weight alternative to the brand's traditional wood-handled mops, letting crews reach further across a hull or deck without added arm fatigue. The brand's snap-on mop heads let users switch pad materials or replace worn heads without buying an entirely new handle assembly, extending the usable life of the handle investment rather than treating the whole mop as disposable. (Sources: Flamingo Cove Car Wash)
Best For
Best for boat owners drying hulls, enclosures, and decks after washing or after time on the water, marina crews and charter captains maintaining multiple vessels, and detailers wanting color-coded buckets to separate wash and rinse water or avoid cross-contamination between tasks.
How It Fits Our Catalog
TD Mop's cleaning tools pair directly with Lake Country's polishing and buffing pads for a complete wash, dry, and polish routine, and both brands are natural add-on purchases for any boat or vehicle owner shopping Lotz's marine and auto-detailing sections in the same visit.
Brand FAQ
Customers frequently ask the following questions about TD Mop.
What makes a chamois mop better than a regular towel for drying a boat?
TD Mop's chamois material is designed to absorb significantly more liquid before needing to be wrung out, and its soft construction is intended to avoid leaving surface scratches on painted or gelcoat surfaces, unlike some abrasive towels.
What sizes do TD Mop chamois mops come in?
TD Mop chamois mops are available in 4, 5, 6, and 8 foot lengths, plus a snap-on attachment version and a hand-held cloth option, to suit different boat and vehicle sizes.
How long has TD Mop been making boat cleaning products?
According to retailer Flamingo Cove Car Wash, TD Mop originated in 1975 when its founders adapted the hand-held chamois technique boat crews were using into a stick-mounted mop design, a construction the brand has continued to refine since.
Pro-Guide Batteries
Family-owned marine charger brand with roughly 45 years in the battery business, now specializing in multi-chemistry, multi-bank on-board chargers that can wake a sleeping lithium battery.
Brand Overview
Founded: 1980 (roughly 44 to 45 years of operating history per company statements) · HQ: Golden, Missouri · Founder: Family-owned distributor associated with the Shoemaker family
Product Categories and Related Collections
Despite the Batteries name, the Pro-Guide catalog carried on Lotz Outdoors consists entirely of on-board marine battery chargers in 1 to 5 bank configurations at 10 to 50 amp, plus AC receptacles, across 12 SKUs. At Lotz Outdoors the new Pro-Guide Batteries assortment lands in our electrical battery chargers collection, our batteries and chargers collection, our electrical accessories collection for the AC receptacles, and the trolling motor accessories collection for anglers charging trolling motor battery banks.
Featured Products at Lotz Outdoors
Why We Added This Brand
We added Pro-Guide Batteries because its chemistry-flexible chargers meet a real and growing need among boaters transitioning from lead-acid or AGM to lithium trolling motor batteries, since many older chargers cannot safely charge lithium cells or wake a fully discharged lithium pack. This fills a practical gap for Lotz's fishing and boating customers who are upgrading their battery systems and need charging hardware that keeps pace, differentiating the catalog from retailers that only sell single-chemistry chargers. A brand with roughly 44 to 45 years in the battery business and a dedicated marine and fishing product line, reportedly driven by the founding family's own interest in fishing, gives us confidence in a category where reliability matters more than novelty.
What Stood Out To Us
What stood out about Pro-Guide is that its on-board chargers support lead-acid, AGM, and lithium (LiFePO4) battery chemistries within the same charger by letting users select a charge profile per bank, rather than requiring a chemistry-specific charger for each battery type. The chargers include a built-in activation or wake mode that sends a brief voltage pulse to rouse a lithium battery that has entered a low-voltage sleep state, addressing a common complaint with lithium marine batteries that fail to accept a charge once fully depleted. Multi-bank models let boaters charge banks of different voltages, such as a 12V starting battery alongside a 36V trolling motor bank, from a single charger unit. (Sources: Tackle Warehouse CritPro product listing)
Best For
Best for bass and walleye anglers running multi-battery trolling motor and electronics setups, boaters upgrading to lithium batteries who need a compatible charger, and boat owners wanting to charge mixed-voltage battery banks from one on-board unit.
How It Fits Our Catalog
Pro-Guide's chargers are a direct complement to any trolling motor batteries or marine electronics already sold on Lotz Outdoors, including AMEC's AIS systems and B&G's instrument components, since a boat's electrical and charging setup is typically purchased and upgraded as a connected system rather than piece by piece.
Brand FAQ
Customers frequently ask the following questions about Pro-Guide Batteries.
Can a Pro-Guide charger charge both lithium and lead-acid batteries?
Yes, Pro-Guide's on-board chargers are multi-chemistry, supporting lead-acid, AGM, and lithium (LiFePO4) batteries, typically with a selectable charge profile per bank.
What does the wake or activation feature on a Pro-Guide charger do?
It sends a short, controlled voltage pulse to a lithium battery that has dropped into a protective low-voltage sleep state, allowing the battery's internal management system to accept a normal charge again.
How long has Pro-Guide been making batteries and chargers?
Pro-Guide describes itself as a family-owned battery and charger distributor with roughly 44 to 45 years of experience, dating its origins to around 1980, before later expanding specifically into the marine and fishing battery market.
AMEC
Taiwanese AIS and GNSS specialist distributing to more than 55 countries, bringing Class A and Class B AIS transceivers with integrated VHF splitters to Lotz Outdoors' marine navigation lineup.
Brand Overview
Founded: 2006 · HQ: New Taipei City, Taiwan · Founder: Alltek Marine Electronics Corp (AMEC is the consumer-facing brand name)
Product Categories and Related Collections
The AMEC assortment at Lotz Outdoors covers 16 SKUs, led by the flagship A750 Class A AIS Transceiver with a 4.3 inch display, the Wi-Fi-enabled B650W Class B transceiver, the CYPHO-150S receiver with a built-in VHF splitter, and the SB-181 TX Switch Box for antenna configuration. At Lotz Outdoors the new AMEC assortment lands in our AIS systems collection, our marine navigation and instruments collection, our marine electronics collection, and the marine navigation accessories collection for switch boxes and splitters.
Featured Products at Lotz Outdoors
Why We Added This Brand
We added AMEC because AIS transponders and GNSS antennas are largely absent from many general outdoor retailers' marine sections, which tend to focus on trolling motors, fishfinders, and basic electronics. AMEC gives Lotz Outdoors a credible entry into higher-ticket marine safety and navigation hardware for boating customers who already shop the site for fishing and marine gear, filling a gap versus competitors who stop at fishfinder and GPS chartplotter categories. Distribution to more than 55 countries and documented certification statements published through Panbo give the brand a level of technical credibility that matters for a safety-critical category like collision avoidance hardware.
What Stood Out To Us
What stood out about AMEC is that the company concentrates its engineering specifically on AIS and GNSS hardware rather than offering a broad marine electronics lineup, which lets it iterate quickly on transponder classes, Class A for commercial-grade vessels and Class B for recreational boats, and connectivity options like NMEA 2000, NMEA 0183, USB, and Wi-Fi. Several models integrate a VHF antenna splitter directly into the AIS unit, letting boaters share a single VHF antenna between their radio and their AIS transponder instead of running and mounting two separate antennas, a meaningful installation simplification on smaller vessels. (Sources: Infineon SVB24)
Best For
Best for recreational boaters and anglers who want AIS collision avoidance and vessel tracking, sailors needing Class B transponders for offshore passages, and boat owners consolidating VHF antenna setups with a splitter-equipped AIS unit.
How It Fits Our Catalog
AMEC's AIS and GNSS hardware pairs naturally with Lotz's broader marine electronics assortment, including chartplotters, VHF radios, and fishfinders, and with battery and charging products like B&G and Pro-Guide, since marine electronics installs typically involve a coordinated wiring and power upgrade across multiple onboard systems.
Brand FAQ
Customers frequently ask the following questions about AMEC.
What is the difference between a Class A and Class B AIS transceiver?
Class A transceivers, like the AMEC A750, are higher-power units generally required on larger commercial vessels and transmit more frequently and at higher power, while Class B transceivers, like AMEC's B650 series, are lower-power units designed for recreational boats and transmit less frequently.
Do I need a separate VHF antenna for an AIS transponder?
Not necessarily. Several AMEC units, such as the CYPHO-150S and B650S, include a built-in VHF antenna splitter that allows the AIS transponder to share a single VHF antenna with the vessel's VHF radio, reducing installation complexity.
Where is AMEC based and is it a US brand?
AMEC is a Taiwanese manufacturer, Alltek Marine Electronics Corp, headquartered in New Taipei City and founded in 2006, distributing its marine electronics to more than 55 countries.
B&G
British sailing instrument pioneer founded as Brookes & Gatehouse in the 1950s, now part of Brunswick Corporation's Navico Group, entering Lotz Outdoors as a support part for its wireless wind sensor line.
Brand Overview
Founded: 1955 (as Brookes & Gatehouse) · HQ: Lymington, England (brand origin); now operated under Navico Group / Brunswick Corporation · Founder: Major R.N. Gatehouse and Ronald Brookes
Product Categories and Related Collections
On Lotz Outdoors, B&G's presence is limited to a single support SKU, the Replacement Battery for the WS320 wireless wind sensor, rather than a full display or sensor lineup. At Lotz Outdoors the B&G replacement battery lands in our marine navigation and instruments accessories collection, our sailing collection, and the sailing accessories collection, with the broader marine navigation and instruments collection as the entry point for sailors browsing compatible gear.
Featured Products at Lotz Outdoors
BEST SELLER
B&G Replacement Battery f/WS320
|
Why We Added This Brand
We added B&G because its current footprint on Lotz Outdoors, a single replacement battery, functions as a support SKU for sailors who already own B&G wireless wind instruments rather than a discovery product. It signals to sailing customers that Lotz stocks maintenance parts for established marine electronics brands, which builds trust with a boating audience even on a single low-cost item, and creates a natural entry point for potentially expanding into fuller B&G sailing instrument lines later. Given the brand's 70-year sailing heritage and its position under Brunswick's Navico Group alongside Simrad and Lowrance, adding even one SKU associates Lotz Outdoors with a name serious racing and cruising sailors already recognize.
What Stood Out To Us
What stood out about B&G is how tightly the brand still markets itself around sailing-specific performance data, true wind calculations, and race-oriented displays, distinguishing it from Navico's other brands like Simrad and Lowrance, which lean toward power boating and fishing. B&G built its reputation on dedicated sailing instrumentation, wind, speed, and depth sensors, and displays engineered specifically for racing and cruising sailors rather than general powerboat electronics. Under Navico Group, B&G instruments now integrate with the group's broader chartplotter and autopilot ecosystem, but the brand has preserved its sailing-first identity rather than being folded into a generic marine electronics catalog. (Sources: Wikipedia)
Best For
Best for sailors who already own a B&G WS320 wireless wind sensor and need a replacement battery to keep it operating without buying a new sensor.
How It Fits Our Catalog
This item is an accessory purchase that complements Lotz's broader marine navigation and instruments assortment, including AMEC's AIS hardware and other onboard power products like Pro-Guide's chargers, since sailors maintaining electronics systems often shop across several marine brands in a single visit.
Brand FAQ
Customers frequently ask the following questions about B&G.
What is the B&G WS320 and why does it need a special battery?
The WS320 is a wireless wind sensor from B&G's sailing instrument lineup, and like other wireless marine sensors it runs on a dedicated internal battery that requires periodic replacement rather than a standard household battery.
Who owns B&G today?
B&G is owned by Navico Group, which itself is a subsidiary of Brunswick Corporation after Brunswick's 2021 acquisition of Navico for approximately 1.05 billion dollars.
How long has B&G been making sailing instruments?
B&G originated as Brookes & Gatehouse in Lymington, England in the mid-1950s, making it one of the longer-running names in dedicated sailing electronics, with Brunswick celebrating the brand's 70th anniversary in 2025.
Staff Picks from This Week's New Brands
Nine brands means a wide net this week. Every call-out below is a product our buying team put hands on while evaluating the lines, chosen to represent the range from budget-friendly to genuinely category-defining.
- Best Value: Lake Country SDO Orange Polishing Pad w/CCS Technology 5.5" x 7/8" at $8.76. Lake Country's entry-level polishing pad still carries the brand's patented CCS foam technology, giving detailers a legitimate professional-grade pad at a price that makes it easy to stock a full range of grits.
- Most Innovative: AMEC A750 Class A AIS Transceiver w/4.3" Display at $2,817.50. AMEC's Class A transceiver brings commercial-grade AIS collision avoidance and vessel tracking to Lotz Outdoors, a category most outdoor retailers never stock, with a bright 4.3 inch display built for the helm.
- Most Unique: TD Mop Palm Beach Reach (6-10 Feet) Carbon Fiber Extension Handle at $271.76. TD Mop's carbon fiber Palm Beach Reach handle lets crews dry a hull or deck from 6 to 10 feet away without the arm fatigue of a traditional wood handle, a genuinely different tool than anything else in our cleaning aisle.
- Editor’s Pick: Peet Advantage Plus Dryer at $119.99. Peet's fan-free convection dryer has barely changed its core mechanism since the 1970s because it did not need to. Plug it in overnight and step into warm, dry boots the next morning.
This Week in New Brands at Lotz Outdoors
The week of July 27 to August 2 added nine new brands and 155 new products across five corners of the catalog. On the medical and safety side, Adventure Medical Kits brought 32 SKUs of MOLLE trauma kits and dog and cat tourniquets, MYMEDIC added 7 SKUs led by the flagship Myfak Pro, and Byrna added its single-SKU less-lethal SD Universal Kit. Peet rounded out personal gear with 2 SKUs of boot and wader dryers. On the detailing side, Lake Country added the week's deepest single-brand assortment at 65 SKUs of polishing and buffing pads, and TD Mop added 19 SKUs of chamois mops and cleaning accessories. On the marine power and electronics side, Pro-Guide Batteries added 12 SKUs of on-board chargers, AMEC added 16 SKUs of AIS transceivers and receivers, and B&G added a replacement battery for its WS320 wind sensor.
Together the nine brands strengthen the first aid and survival collection, the automotive and RV cleaning collection, the marine navigation and instruments collection, and the batteries and chargers collection. To see what we added in prior weeks, browse the full New Brands blog series. We publish a new roundup every Sunday.
